Company Description

Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

As a Paid Social Specialist, you will be responsible for applying the general brand strategy across social media platforms, with a main focus on Facebook, Instagram, Twitter, and TikTok (LinkedIn and Snapchat are a plus), while staying up to date with the rapid evolution of the market.

Responsibilities
- Supervise and control the application of planning guidelines.
- Manage the administration and execution of paid social media plans, ensuring objectives and KPIs are met.




- Develop category- and brand-specific benchmarks.
- Assist in the preparation and execution of social media strategies.
- Maintain open and fluid communication with content teams, community managers, and influencer management, providing a 360° view of planning.
- Monitor and analyze competitors’ activity on social networks.
- Track and analyze the performance of organic and paid campaigns, applying learnings to the global strategy.
- Coordinate brand and agency social media teams.
- Provide updates, guidance, and technical support related to platform and product updates for the activation team.

Qualifications
- Bachelor’s Degree in Marketing, Advertising, or Public Relations, or equivalent experience.
- 2–3 years of experience in digital agencies.
- Advanced level of English (will be assessed during the interview process).
- Strong knowledge of media planning tools such as Kantar TGI/Tom Mi

📌 Social Strategy Consultant (Madrid)
🏢 Publicis Groupe
📍 Madrid