Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
Here, you own the way you work, but we move as one unbeatable team.
We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.
We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.
Ready to share our ambition and make an impact? Then, this role may be for you.

About the role

This is our Product Marketing Manager opportunity for strategic storytellers and sharp market thinkers who want to own how the flagship offerings meets its market. As search shifts toward AI-driven discovery, this role owns product marketing for our flagship product line within the PLG business.

You will define positioning,



lead go-to-market for major releases, and own the messaging that drives conversion across the self-serve funnel. The role requires a high degree of independence: you form a point of view based on customer and market evidence, and you drive alignment across Product, Brand, Digital Marketing and Sales.

Your work has direct commercial impact framing complex technology, driving activation at scale and moving narrative alignment upstream to help us accelerate user acquisition, expansion, and New MRR growth. In this role, you will report to the Head of Product Marketing, PLG.
Positioning & Narrative:
- Own positioning and messaging for the flagship product line
- Own conversion-critical messaging across the self-serve funnel — homepage, product landing pages, and in-product touchpoints, etc.

Go-to-Market (GTM) Strategy:
- Lead go-to-market for major product releases: launch positioning, messaging, channel alignm

📌 Product Marketing Manager, PLG (Barcelona)
🏢 Semrush
📍 Barcelona