At ING we are looking for a Data Analyst

Your role and work environment:

We are looking for a talented and enthusiastic Data Analyst to join our Digital Sales Team of Business Banking Spain

Our team focuses on acquisition, activation, and growth of business customers through digital channels.
We:
- Design and execute data-driven campaigns (email, digital journeys, outbound triggers)
- Build target groups and customer segments
- Analyze campaign performance and optimize journeys
- Operate in a Big Data environment (SAS, SQL, Power BI)

Your key responsibilities:

As a Data Analyst you will:

Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance and deliver actionable insights to increase conversion and commercial impact
Combine analytical expertise with a strong commercial mindset, ensuring data directly translates into measurable business results.

Campaign Execution & Targeting
- Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules)




- Prepare and deliver campaign-ready datasets for activation tools
- Ensure correct setup and execution of campaigns across digital channels

Campaign Analytics & Optimization
- Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI)
- Identify optimization levers across targeting, timing, content, and channel mix
- Run analyses to improve acquisition, activation, and cross-sell performance

Customer & Segmentation Insights
- Develop customer segments based on behavior, lifecycle, and needs
- Identify high-potential audiences and propensity-to-buy signals
- Translate business needs into data-driven targeting strategies

Data Preparation & Automation
- Prepare and maintain campaign datasets and marketing bases
- Automate recurring campaign processes (selection, reporting, monitoring)
- Ensure scalability and reliability using SAS (SQL)

Insights & Reporting
- Build dashboards (

📌 Data Analyst (Madrid)
🏢 Ing
📍 Madrid