Craft:
Data, Analytics & Strategy
Job Description:
We are looking for a highly analytical and commercially minded Senior Principal Business Analyst to join our Growth Analytics organization in a role focused on improving how King understands, models, and scales growth.
This role sits at the intersection of Marketing, Product, Finance, Analytics, and our game teams. You will work on some of the most important commercial questions for the business: how marketing investment translates into player growth, revenue, profitability, and long-term company performance; how CPI, RPI, elasticity, incrementality, and player quality interact; and where King should invest to unlock the next level of sustainable growth.

As Senior Principal Business Analyst, you will help raise the quality of the analytical and commercial thinking behind major growth decisions. You will shape how models are interpreted, challenge whether assumptions make sense, connect insights across teams, and ensure outputs are translated into better investment, forecasting, and strategic decisions.





This is a senior individual contributor role for someone who can operate independently in ambiguous environments, bring structure to complex business questions, and influence senior stakeholders through analytical depth, commercial judgement, and clear communication.

Your Role Within Our Kingdom
- Define the Commercial Logic Behind Growth Decisions
You will help establish the frameworks King uses to interpret growth performance, evaluate investment opportunities, and connect marketing activity to broader company outcomes. You will ensure that models, assumptions, and recommendations are not only analytically sound, but commercially meaningful and relevant to senior decision-making.
- Set the Standard for Growth Model Interpretation
You will raise the quality of how analytical models are interpreted and applied across the business. This includes assessing outputs from attribution, elasticity, incrementality, forecas

📌 Senior Principal Business Analyst (Barcelona)
🏢 King Shared Services
📍 Barcelona