Our client is an international premium student accommodation company experiencing significant growth in Spain. With an established presence across several European cities, they are expanding rapidly in Madrid and are looking for a Marketing Specialist

, who will take ownership of local marketing initiatives that directly influence commercial success. From bringing campaigns to life and building meaningful partnerships to creating memorable brand experiences, you'll have the freedom to make an impact while helping shape the future of the company's presence in one of its fastest-growing markets.

Working within an international marketing team, this is an exciting opportunity for someone who enjoys combining strategy with hands-on execution. You'll have the autonomy to adapt general campaigns for the local market and play a key role in future residence launches.

Key languages:

- Bilingual or equivalent level of Spanish
- Full professional level of English

Responsibilities:

- Deliver the annual marketing plan for Madrid in alignment with the wider marketing strategy
- Execute integrated marketing campaigns across digital and offline channels to increase enquiries, bookings and brand visibility
- Adapt international marketing campaigns to ensure they resonate with the local audience while maintaining brand consistency
- Coordinate marketing activity with internal teams including Sales, Creative, Content, CRM and Digital
- Plan and deliver local events, brand activations and experiences that support commercial objectives and resident engagement
- Organise university events, fairs, open days and local promotional initiatives
- Build strong relationships with universities, student associations, local organisations and strategic partners
- Identify new partnership opportunities that generate qualified leads and strengthen brand presence
- Coordinate external agencies,



suppliers and freelancers while ensuring projects are delivered on time and within budget
- Support local content production including photography, video and user-generated content
- Coordinate influencer collaborations and local campaign logistics
- Work closely with the Sales team to align marketing initiatives with occupancy targets
- Track campaign performance, analyse results and prepare reports with recommendations for improvement
- Manage local marketing budgets, purchase orders and project timelines
- Maintain marketing calendars and campaign documentation
- Ensure all local marketing communications follow established brand guidelines
- Identify innovative opportunities to increase brand awareness through community engagement, sponsorships and local activations
- Support the launch of new residences and future expansion projects across Madrid
- Contribute to the continuous improvement of marketing processes within the Spanish marketing team

Core skills/experience:

- Degree in Marketing, Advertising, Communications or a related discipline
- Around 5 years of experience in a marketing role, delivering integrated B2C marketing campaigns from planning through execution
- Previous experience within a marketing agency is highly valued, preferably working with lifestyle, hospitality, premium retail, or Gen Z-focused brands, would be advantageous
- Ability to adapt integral marketing strategies for local audiences while protecting brand consistency




- Strong project management skills with the ability to manage multiple priorities simultaneously
- Excellent written communication and copy adaptation skills in Spanish
- Comfortable working with international stakeholders across different markets
- Confidence participating in informal social media content when required
- Highly organised with excellent attention to detail
- Creative, proactive and curious approach to problem solving
- Flexible attitude with a willingness to combine strategic thinking and operational execution
- Comfortable working autonomously within a fast-growing environment
- Based in Madrid or the surrounding area with a strong understanding of the local market, universities and supplier network

What's on offer:

- Salary between €35,000 and €38,000 depending on experience
- Permanent contract
- Hybrid working with 1 day working from home each week
- Flexible working hours and intensive Fridays from 09:00 to 15:00
- Opportunity to join an international business during an exciting expansion phase
- High level of ownership and autonomy within the Madrid marketing function
- Creative, multicultural and people-focused working environment

Our recruitment process?

- Step 1: Interview with one of our Recruiters to get to know you better
- Step 2: Video presentation showcasing a marketing campaign or project you are particularly proud of, demonstrating your creativity and strategic contribution
- Step 3: Interview with the Head of Marketing Spain
- Step 4: Interview with the Group Marketing Director

At Babel Profiles, we believe in talent beyond labels. This opportunity is open to all qualified candidates, and we are committed to ensuring equal opportunities regardless of gender, gender identity, background, or origin.

📌 360º Marketing Specialist with Spanish and English (Madrid)
🏢 Babel Profiles
📍 Madrid