Professional challenge and role mission

- Support the positioning and growth of IAG Engine Tech as a leading independent global engine MRO brand.

- Build awareness of the new brand from the ground up, creating a strong and distinctive market presence across priority audiences.

- Develop and execute integrated marketing initiatives that strengthen brand awareness, generate business opportunities and support commercial objectives.

- Ensure a consistent and professional brand identity across all communication channels, customer touchpoints and corporate events.

- Contribute to the company's international visibility through campaigns, digital marketing, trade shows, events and media initiatives.

Key responsabilities

- Develop and implement annual marketing plans aligned with business strategy and commercial priorities.

- Coordinate the execution of integrated campaigns across digital, social, media, events and customer-facing channels.

- Lead the corporate website launch, maintenance and continuous optimisation in coordination with internal stakeholders and external agencies.

- Create, edit and coordinate marketing content and brand assets for external audiences, including presentations, brochures, social media and web content.

- Coordinate participation in international trade fairs, exhibitions, customer events and sponsorships.

- Negotiate marketing and communication budgets with suppliers and external partners, ensuring efficient use of resources and return on investment.

- Monitor, track and oversee supplier contracts and service levels, ensuring compliance with agreed scopes, timings and quality standards.

- Measure and report customer satisfaction indicators, including NPS, to support continuous improvement and strengthen customer experience.

- Support internal communication and employee engagement initiatives where relevant, helping employees understand and amplify the brand.

Objectives





- Increase IAG Engine Tech brand awareness and reputation, positioning the company as a leading independent integral engine MRO provider in target markets.

- Support commercial growth by designing and delivering marketing initiatives that generate visibility, strengthen customer relationships and contribute to business opportunities.

- Ensure a consistent, high-quality brand experience across all digital channels, corporate communications, customer touchpoints, events and trade fairs.

- Successfully launch and continuously optimise the corporate website, improving digital visibility, user experience and content performance.

- Maximise the return on marketing investment (ROMI) through effective budget planning, supplier management and performance monitoring of campaigns, events and external partners.

- Measure and improve customer experience by monitoring marketing KPIs, website analytics, campaign performance and customer satisfaction indicators, including Net Promoter Score (NPS).

- Support employee engagement and employer branding initiatives, helping employees understand, represent and promote the IAG Engine Tech brand.

Education, skills and experience

- Bachelor’s degree in Marketing, Advertising, Communication, Public Relations, Business Administration or related disciplines.

- Postgraduate qualification in Marketing, Digital Marketing, Branding or Communication will be valued.

- Continuous training in digital marketing, AI tools or brand management will be considered an asset.

- Driving licence B and availability of own vehicle.

Technical skills:





- Strong knowledge of branding, marketing and integrated communication.

- Advanced digital marketing and social media management skills.

- Website content management and coordination of website launches or redesigns.

- Ability to manage marketing campaigns across multiple channels.

- Knowledge of media planning, events, trade shows and sponsorships.

- Strong command of Microsoft Office, especially PowerPoint and Excel.

- Use of AI tools for content creation, analysis and productivity.

- Image, photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro or similar.

- Marketing reporting, KPI tracking and basic data analysis.

Desirable:

- Experience in B2B environments, preferably industrial, aerospace or aviation sectors.

- Experience working with external agencies, designers, printers and digital suppliers.

- Basic knowledge of SEO, SEM, Google Analytics or web analytics tools.

- Basic HTML/CSS knowledge will be valued.

- Experience in internal branding, employer branding or employee engagement campaigns.

- Experience launching a brand or building awareness from scratch.

Experience:

- Minimum 4 years’ experience in Marketing, Branding, Digital Communications or related roles.

- Proven experience developing and executing marketing plans and campaigns.

- Experience managing corporate websites, social media and digital content.

- Experience coordinating events, trade fairs, exhibitions and corporate activations.

- Experience managing supplier relationships, contracts and marketing budgets.

- Experience measuring campaign performance and customer satisfaction indicators, including NPS, will be valued.

- Experience in international or multicultural environments will be an advantage.

Languages:

- Spanish: native or bilingual.

- English: fluent, minimum C1 level.

- Additional languages will be valued.

📌 Brand and Marketing Specialist (Madrid)
🏢 IAG Engine Tech
📍 Madrid