Описание Semrush is a brand visibility platform that helps marketers manage their online presence and measure its impact. It provides AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy.
Задачи Own positioning and messaging for the flagship product line
Own conversion-critical messaging across the self-serve funnel, including the homepage, product landing pages, and in-product touchpoints
Lead go-to-market for major product releases, including launch positioning, messaging, channel alignment, and post-launch iteration based on funnel data
Shape content strategy around product updates and releases, from data-driven research to flagship content pieces that anchor GTM campaigns
Contribute to pricing and packaging decisions by building the commercial case for offer evolution
Support Sales with competitive positioning and enablement content
Strengthen the PMM operating model across the Core portfolio by standardizing launch frameworks, messaging templates, and cross-functional handoffs
Run customer interviews and develop case studies and proof points for messaging and sales conversations
Build and maintain competitive intelligence and translate it into positioning and enablement
Synthesize customer and market feedback and represent it in product roadmap discussions
Increase external proof and market authority by developing case studies, validating customer success stories, and securing industry proof points
Требования 5–8+ Years of product marketing experience in B2B SaaS,



with end-to-end ownership of positioning and go-to-market for a product or product line
Experience with a PLG or self-serve business model and an understanding of conversion funnels, customer journeys, and messaging impact
Ability to make and defend positioning or packaging recommendations using data, pricing strategies, packaging models, and value-based positioning frameworks in self-serve software ecosystems
Hands-on customer research experience, including conducting interviews and combining qualitative insights with funnel and market data
Strong competitive analysis skills and the ability to turn market intelligence into positioning and enablement assets
Proven cross-functional orchestration across Product, Sales, Growth, and Marketing teams, with ownership of user adoption, project timelines, and commercial performance targets
Highly analytical mindset with the ability to track campaign conversion, analyze MRR growth, and guide marketing decisions
Excellent communication, presentation, and copywriting skills in English, including the ability to turn complex technical capabilities into simple, benefit-driven messaging
Ability to operate in a fast-changing market and product environment and adjust plans without losing momentum
Nice to have: Knowledge of SEO, search, or AI-related markets
Условия Unlimited PTO
Hobby and team-building budget allowance
Employee Support Program
Financial aid in case of a family member’s loss
Employee Resource Groups
#J-18808-Ljbffr

📌 Product Marketing Manager (Barcelona)
🏢 Enfint
📍 Barcelona