Role Purpose Define, lead, and execute MiiN Cosmetics global marketing strategy to establish brand positioning and drive profitable, sustainable growth across all markets. This role balances a strong global brand vision with local market dynamics, establishing a scalable, consistent international strategy across branding, CRM, retail marketing, PR, communications, and strategic partnerships while ensuring direct alignment with corporate objectives.

Key Responsibilities Strategy, Planning & Financial Management

Strategic Alignment: Define and execute the annual global marketing strategy and country plans aligned with corporate growth, positioning, and profitability targets.

Budget & Resource Allocation: Build and manage the global marketing budget, ensuring optimal allocation across markets, channels, high-impact campaigns, and strategic initiatives.

Financial Oversight & ROI: Monitor global marketing P&L; and market performance; analyze ROI, trends, and competitive landscapes to mitigate risks and identify new growth vectors.

Executive Collaboration: Participate actively in forecasting, strategic planning, and business reviews alongside the Executive Leadership Team.

International Market Leadership

Regional Expansion & Execution: Lead and adapt the global marketing strategy across core European markets (Spain, Portugal, France, Italy, Germany), balancing brand consistency with local nuances.

Market Growth & Store Openings: Drive marketing for new store openings, international expansions, and cross-border projects, fostering best-practice sharing across local teams.

Brand, Communications & PR

Brand Positioning: Own MiiNs global brand identity, ensuring a distinctive, cohesive presence and seamless customer experience across all retail and digital touchpoints.

360 Campaigns & Launches: Oversee global brand campaigns, product launches, PR, media relations, high-profile events, and influencer marketing strategies.

Market Reputation: Elevate brand awareness and reputation to solidify MiiN Cosmetics as the premier K-Beauty destination in Europe.

CRM & Customer Retention

Retention Strategy: Define and deploy the global CRM and customer engagement roadmap to maximize retention, repeat purchase frequency, and Customer Lifetime Value (LTV).

Personalization & Loyalty:



Drive customer journey optimization, loyalty programs, marketing automation, and segmentation strategies based on advanced customer insights.

Partnerships & Strategic Collaborations

Strategic Alliances: Identify, negotiate, and execute high-impact partnerships with aligned brands, retailers, events, and institutions to accelerate acquisition and brand authority.

Co-Branding Initiatives: Develop creative co-branding projects and manage key partner relationships to deliver mutual commercial and brand value.

Retail Marketing & Brand Experience

Channel Strategy: Design and execute the retail marketing calendar, including traffic-driving activations, campaign rollouts, and in-store customer experiences.

Visual Merchandising: Oversee visual merchandising, point-of-sale (POS) materials, and local event execution with retail operations to boost conversion rates and footfall.

Data Analytics & Strategic Reporting

Performance Framework: Establish robust KPIs, measurement tools, and reporting dashboards across all marketing channels to evaluate overall campaign efficacy.

Data-Driven Insights: Translate analytics into strategic recommendations for the Executive Committee, promoting a continuous optimization culture.

Leadership & Team Development

Team Leadership: Direct and mentor an international, multidisciplinary team spanning Brand, CRM, PR & Influencers, Partnerships, Retail Marketing, Design, and Local Marketing.

Culture & Agency Management: Foster a high-performance culture of accountability, innovation, and collaboration while managing external agencies and strategic vendors.

Minimum Requirements What We Are Looking For Education Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Got an MBA or postgraduate degree? That’s definitely a plus!

Experience 8+ years leading marketing teams in senior positions.





Proven track record of inspiring and developing multidisciplinary and international teams.

Deep background in the retail, beauty, cosmetics, fashion, or consumer goods industries (a passion for K-Beauty is a huge bonus!).

Solid experience designing and executing successful multi-market marketing strategies across core channels: Branding, CRM, PR & Communications, Retail Marketing, and Partnerships.

Experience managing multi-million-euro budgets and keeping a sharp eye on P&L; performance.

A strong commercial sense: you know how to connect creative marketing decisions directly with business growth, profitability, and overall company goals.

Skills & Competencies Strategic Vision & Business Acumen: You see the big picture and know how to turn ideas into scalable growth.

Empathetic & Influential Leadership: You know how to guide, motivate, and align teams across different markets.

Data-Driven Mindset: You love creativity, but you rely on data and analytics to make key decisions.

Agility & Ownership: You thrive in fast-paced, dynamic environments and love taking full responsibility for complex projects.

International Spirit: Great cross-functional collaboration skills with a general, open-minded perspective.

Impact-Oriented: You know how to prioritize what really moves the needle.

Languages Fluent

English is essential (it’s our day-to-day international language!).

Spoken Spanish, French, Italian, German, or Portuguese? That will make your profile stand out even more!

What We Offer Lead the K-Beauty Revolution: The chance to join Europe’s premier K-Beauty destination and shape the future of cosmetics across the continent.

Real Impact & Autonomy: A strategic leadership role where your decisions directly drive our international expansion and success.

A Vibrant Culture: Work in a dynamic, innovative, creative, and truly multicultural environment where every day brings something new.

Growth & Empowerment: High levels of trust, ownership, and room to develop your career alongside a fast-growing brand. Ready to shine with us? If you have the passion, the vision, and the energy to transform international marketing, upload your CV and bring your glow to the team! ? #Miin Cosmetics

📌 Global Marketing Director (Barcelona)
🏢 MiiN Korean Cosmetics
📍 Barcelona