Overview

A fast-growing, venture-backed AI startup (approximately 20 employees) is looking for its first dedicated Paid Acquisition Manager to help scale customer acquisition in the US market.

The company develops AI-powered financial technology products for consumers and is entering an exciting phase of growth.

Role

You will own paid acquisition across performance channels with a strong emphasis on TikTok Ads , driving customer acquisition while continuously testing, optimizing and scaling campaigns.

Working closely with founders and leadership, you will have significant autonomy and direct impact on growth strategy.

Responsibilities

- Own and scale TikTok paid acquisition campaigns end-to-end
- Manage significant paid media budgets
- Develop testing frameworks across:
- creatives
- audiences
- offers
- landing pages
- Monitor campaign performance daily and optimize CAC, ROAS and LTV
- Collaborate with creative teams to produce high-performing ads




- Identify new acquisition opportunities and channels
- Analyze data and turn insights into actionable growth initiatives
- Build scalable acquisition processes as the company grows

Requirements

Must-have:

- 4 to 8+ years in Performance Marketing or User Acquisition
- Hands-on expertise with TikTok Ads (mandatory)
- Experience managing six-figure monthly advertising budgets
- Strong DTC/B2C acquisition background
- Excellent analytical skills
- Proven track record scaling paid campaigns profitably
- Comfortable working in a fast-moving startup environment
- Fluent English

Nice to have:

- FinTech experience
- AI or SaaS exposure
- Subscription or LTV-driven business models
- Experience with Meta Ads, Google Ads or other acquisition channels

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📌 Growth Marketer (Madrid)
🏢 Ersilia
📍 Madrid