gafas.es is part of SuperVista Group, one of Europe’s leading optical companies. We combine digital customer acquisition with a network of local partner opticians and own stores, connecting online leads with measurable in-store sales. We are looking for a Paid Marketing Leader.

You will own the performance marketing strategy and customer acquisition activities for the Spanish market. You will manage a significant marketing budget across multiple digital channels, with a clear focus on generating qualified leads, appointments and profitable customer growth. What you’ll do

Define and execute the performance marketing strategy for Spain. Manage budgets and campaigns across Google Ads, Meta Ads, Microsoft Ads and other acquisition channels. Monitor and optimize key KPIs including CPL, cost per appointment, conversion rate and CAC.

Analyze the full funnel from advertising click to lead, appointment and final sale. Run A/B tests across creatives, audiences, offers and landing pages. Identify growth opportunities and test new channels, technologies and AI tools.

Collaborate with local and international Marketing, Sales, CRM, Analytics and other teams. Report performance, forecasts and recommendations to senior stakeholders. What you bring 4+ years of experience in performance marketing, digital acquisition or growth.





Strong hands-on experience with Google Ads and Meta Ads. Strong analytical skills and experience with GA4, Excel and reporting tools. Good understanding of lead generation, conversion and customer acquisition.

Experience working with cross-functional or international teams. Native-level Spanish and professional fluency in English. A proactive, commercial and results-oriented mindset.

¿ Nice to have Experience in retail, healthcare, e-commerce or online-to-offline businesses.

Experience with CRM, affiliate marketing, offline advertising or marketing automation. German or Italian would be a plus.

What we offer Competitive salary: €38,000–€43,000 gross per year, depending on experience. Monday to Friday schedule, from 9:00 am to 5:30 pm. Hybrid working model, with one remote-working day per week.

Additional remote working flexibility during the summer and Christmas periods. Gympass membership to support your health and wellbeing. Continuous learning and professional development opportunities. Cobee, giving you access to adaptable employee benefits.

A pet-friendly office! You’ll need to be an animal lover, as our four-legged colleague Miró is very much part of the team.

📌 Paid Marketing Leader (Madrid)
🏢 SuperVista Optics
📍 Madrid