Описание Semrush is a brand visibility platform that helps marketers manage their online presence and measure its impact. It provides AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Lead go-to-market for major product releases, including launch positioning, messaging, channel alignment, and post-launch iteration based on funnel data Shape content strategy around product updates and releases, from data-driven research to flagship content pieces that anchor GTM campaigns Contribute to pricing and packaging decisions by building the commercial case for offer evolution Support Sales with competitive positioning and enablement content Run customer interviews and develop case studies and proof points for messaging and sales conversations Increase external proof and market authority by developing case studies, validating customer success stories, and securing industry proof points 5–8+ Years of product marketing experience in B2B SaaS,



with end-to-end ownership of positioning and go-to-market for a product or product line ~ Ability to make and defend positioning or packaging recommendations using data, pricing strategies, packaging models, and value-based positioning frameworks in self-serve software ecosystems ~ Hands-on customer research experience, including conducting interviews and combining qualitative insights with funnel and market data ~ Proven cross-functional orchestration across Product, Sales, Growth, and Marketing teams, with ownership of user adoption, project timelines, and commercial performance targets ~ Highly analytical mindset with the ability to track campaign conversion, analyze MRR growth, and guide marketing decisions ~ Excellent communication, presentation, and copywriting skills in English, including the ability to turn complex technical capabilities into simple, benefit-driven messaging ~ Knowledge of SEO, search, or AI-related markets Hobby and team-building budget allowance

📌 Responsable de Productos (Barcelona)
🏢 Enfint
📍 Barcelona