The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.

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What will be your mission?The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.

What will you do?Brand &

• Operational Marketing Leadership

- Lead the execution of B2C operational marketing initiatives for NH Collection Hotels &

• Resorts across Europe

- Ensure consistent application of brand standards across all properties
- Support the rollout of guest experience initiatives and operational brand standards at hotel level

Hotel Support &

• Collaboration

- Act as a key partner to hotels, providing guidance on marketing, branding, and design needs
- Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing
- Identify best practices and scalable initiatives across the portfolio

Marketing Planning &

• Execution

- Oversee the implementation of the global NH Collection marketing plan at property level
- Support the development and execution of tailored marketing plans for flagship hotels
- Contribute to regional and hotel-level media plans, ensuring high-quality creative execution

Openings, Rebrandings &

• Asset Development

- Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events
- Coordinate product and lifestyle photoshoots

Content, Digital &

• Brand Governance





- Ensure all brand assets and materials are used correctly
- Support website and landing page content alignment
- Oversee Social Media and PR alignment with brand standards
- Support CRM and loyalty campaigns with on-brand creative input

Cross-Functional Collaboration
- Work closely with Brand Strategy, Customer Experience, and Operations
- Deliver brand training and provide brand expertise across departments

What are we looking for?Education &

• Background

- Bachelor’s degree required

• Master’s degree is an advantage

- Proven international work experience

Skills &

• Expertise

- Fluent English (written and spoken); proficiency in a second major European language (Spanish, Italian, or German) is required
- Strong business and marketing acumen, combined with analytical thinking and attention to detail
- Ability to translate data into impactful, creative marketing concepts
- Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Good understanding of social media platforms and content management systems (e.g. WordPress)
- Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus

Reporting Line &

• Location

- Reports to the Senior Director, B2C Operational Marketing
- Based in Madrid (hybrid working model)

Why choose us?At Minor Hotels Europe &

• Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

- Worldwide experience – diversity of 150 different nationalities.
- Career development opportunities full of national and international challenges.
- Wide range of training programmes to enhance your skills.
- Wellbeing initiatives, including flexible working conditions.
- Team member recognition programmes, including Memorable Dates.
- Ability to make a difference through our sustainability programme and volunteering initiatives. xqbhyrx
- Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

📌 Senior Brand Manager - NH CollectionC) - Minor Hotels Eu&Am - Madrid
🏢 Minor Hotels Europe and Americas
📍 Madrid