Field Marketing Manager, FED/State (Amer)

Field Marketing Manager, FED/State (Amer)

09 ago
|
Diligent
|
Amer

09 ago

Diligent

Amer

Experteer Overview
In this role you will lead regional field marketing programs to accelerate pipeline growth and elevate brand presence. You will partner with Sales, Demand Gen, Product Marketing and Events to align activities with go-to-market goals and target accounts. You will own end-to-end delivery of campaigns like webinars, events and ABM initiatives, while tracking performance and optimizing tactics. This position offers a strategic opportunity to shape field marketing at a fast-moving, innovative company and make a measurable impact on business outcomes.

Compensaciones / Incentivos
• Plan and execute regional field marketing programs and campaigns that support pipeline growth, brand awareness, and customer engagement.
• Partner with Sales, Demand Generation, Product Marketing, and Events to align programs with target accounts, market priorities, and go-to-market goals.
• Manage end-to-end delivery of field activities such as webinars, events, executive programs, and account-based marketing initiatives.
• Own campaign logistics, timelines, budgets, vendors, and stakeholder coordination to ensure smooth execution.
• Track and analyze program performance metrics such as attendance, engagement, leads, pipeline contribution, and ROI.




• Identify opportunities to optimize field marketing plans, processes, and tactics based on performance data, sales feedback, and market insights.

Responsabilidades
• 3-5 years of experience in field marketing, regional marketing, demand generation, or integrated campaign execution in a B2B environment.
• Proven ability to plan and execute regional marketing programs such as events, webinars, ABM activities, and customer engagement initiatives that support pipeline growth.
• Strong project management and stakeholder coordination skills, with experience managing timelines, vendors, budgets, and multiple priorities.
• Experience partnering with Sales, Demand Generation, Product Marketing, and Events to align programs to target accounts and GTM goals.
• Comfort using marketing, CRM, and reporting tools to track campaign performance, pipeline contribution, ROI, and program effectiveness.
• Excellent communication, organization, and analytical skills with a proactive, data-driven approach.

Requisitos principales
• flexible work environment
• global days of service
• comprehensive health benefits
• meeting-free days
• generous time off policy
• wellness programs

📌 Field Marketing Manager, FED/State (Amer)
🏢 Diligent
📍 Amer

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