About FoundationFoundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2 B tech and Saa S companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.RequirementsWe're hiring a Senior GTM Manager to run Foundation's own marketing — the same playbook we sell to clients, applied to ourselves. This is a hybrid GTM and marketing seat. You'll own demand generation, content distribution, and the brand surface area that turns Foundation into the obvious choice when a B2 B company is shopping for a partner to help them with AI visibility. You'll also work hand in hand with sales, treating content as the primary channel that fills and accelerates pipeline.This is a builder seat. You'll set the strategy, run the calendar, write or commission the work, ship it across every channel that matters, and partner with sales to convert it. You'll have execution support underneath you, but the thinking is yours.What You'll OwnFoundation's inbound pipeline. The number we care about is qualified opportunities sourced from marketing, and you own that number end to endThe content and distribution system that makes Foundation the obvious answer when a B2 B buyer asks an LLM, a search engine, or a peer who to hire for AI visibility. Blog, newsletter, Linked In, You Tube, Reddit, podcast appearances, partner content, GEO surface area inside LLMs. You decide what gets made, what gets distributed where, and what gets retiredThe distribution layer. Repurposing, syndication, community seeding, paid amplification when it earns its keep. If we publish something and it dies on the page, that's a missThe brand. How Foundation shows up in the market. Our voice, point of view, positioning against the agencies we compete with.



You work with leadership to sharpen this and then enforce it across everything we shipReporting. A monthly view of what's working, what's not, what we're killing, what we're doubling down onHow You'll Work With SalesSales and marketing run as one motion at Foundation. You'll sit close to the sales team and treat their pipeline as your scoreboard.Joint pipeline reviews. You'll know what's in the funnel, where it's stuck, and what content or campaigns are moving dealsContent built for the sales conversation. Sales enablement assets, customer stories, objection-handling content, and outbound-ready material that sales actually usesAccount-based plays. Coordinated outreach on target accounts, with content and distribution designed to land with specific buyersFeedback loops. What's converting, what's not, what buyers are asking. You translate that signal back into the content and distribution roadmapWhat You've Done BeforeRun marketing for a B2 B agency, B2 B Saa S company, or B2 B services firm where you owned the pipeline number. Either agency-side or in-house worksBuilt a content and distribution program from something to something better. Not just executed someone's other playbookWorked closely with a sales team. You understand the pipeline, deal cycles, and how content shows up in the sales conversationWritten things people actually read. We don't care about your degree. We care that you can think clearly on the pageWorked with SEO, GEO, and AI search as part of your content mix.



You don't need to be a technical SEO, but you need to know how the channel works in 2026Some experience with paid social or paid search with a real budget would be greatWhat Will Make You Successful HereYou think in distribution, not just creation. Every piece of content has a plan for how it reaches an audience before it gets writtenYou think like a GTM operator. You know the difference between activity and pipeline, and you optimize for the secondYou have a point of view and you defend it with evidence. You'll get pushback from a team that thinks hard about this stuff. You should welcome itYou ship because we move fast at Foundation. Quarterly plans are great but we want weekly output that compoundsYou read the room on AI. We use it to do better work, not to take shortcuts. Slop is a fireable offenseWhat This Isn'tA pure brand role. We measure pipeline hereA pure performance role. We measure brand equity too, just less neatlyA management role on day one. You'll have execution support, but you're the doer-in-chief for the first six months while we figure out what the function needsBenefitsLocation, Timezone & Work SetupWork Setup: Fully remotePrimary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours alignTimezone: Required overlap with EST timezoneCompensationBase Pay Range: Salary range: 80k - 110k CAD depending on experience. May vary for candidates in other regions based on cost-of-labor normsBonus tied to pipeline targetsTotal compensation includes: Company-wide profit sharing + Commission on expansions/extensionsHow We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact

📌 Senior Gtm Manager (Madrid)
🏢 Foundation Marketing
📍 Madrid