Experteer Overview
In this role you drive the end-to-end conversion of high-intent SMB leads into active Criteo GO advertisers within a self-serve platform. You guide onboarding and first campaigns using a coach-like approach, leveraging AI-assisted guidance over manual builds. You’ll partner with Marketing, Operations, and Lifecycle teams to optimize lead scoring, routing, and playbooks, aiming for rapid time-to-value and scalable activation. Your impact centers on conversion, onboarding quality, and setting clear expectations in a self-service model.

Compensaciones / Ventajas
• Own the end-to-end conversion journey from first contact to first successful campaign and initial performance review
• Conduct structured discovery to map business objectives to the appropriate Criteo GO setup (tagging, feeds, channels, budgets)
• Guide onboarding and campaign creation using playbooks, checklists, and in-product guidance (coach, not operator)
• Track funnel metrics (lead → qualified → onboarded → first spend → first success) and improve via cross-functional collaboration
• Collect and relay friction point feedback to GO Commercialization, Product, and UX teams to improve onboarding
• Be a visible, trusted point of contact for early customers, setting expectations for self-service support and AI-driven growth levers
• Collaborate with Growth Marketing, Lifecycle Marketing,



and Client Enablement to align onboarding flows and content with observed realities
• Coordinate with Customer Care and AI Agent Manager to define triage rules between strategic onboarding questions, technical issues, and AI-only handling
• Provide prioritized product/UX feedback to reduce drop-off in onboarding, campaign setup, and reporting

Responsabilidades
• 2-4 years in SMB sales, pre-sales, or account management in SaaS/AdTech or self-serve B2B
• Proven track record on conversion and activation KPIs
• Comfort with high-volume inbound conversations and short sales cycles
• Product-led, consultative approach; prefer self-serve automation over manual campaign execution
• Fluent in digital marketing fundamentals (performance media, funnels, attribution, feeds/pixels)
• Data-driven with targets like lead-to-signup, signup-to-first-campaign, time-to-first-value, early retention
• Entrepreneurial mindset, adaptability in fast-moving environments, comfort with ambiguity
• Clear, credible communication with both SMB founders/marketers and internal stakeholders

Requisitos principales
• Hybrid work model
• Learning, mentorship u0026 career development
• Health benefits and wellness support
• Diverse and inclusive culture
• Fair pay and performance-based rewards
• Equity potential depending on role and country

📌 SMB Sales Specialist - Criteo GO (Barcelona)
🏢 Criteo
📍 Barcelona