The Head of Marketing – Spain will lead the overall marketing strategy and execution across the Spanish market for the William Hill and 888 brands.
This role is responsible for driving customer acquisition, brand growth and marketing performance across all digital channels, while owning and managing the overall Spanish marketing budget and external agency relationships.
As a key member of the Spanish Commercial leadership team, the Head of Marketing will work closely with central functions including Brand, Performance Marketing, Media Buying, CRM, BI, Product and General Marketing Services to ensure all marketing activity is aligned with commercial objectives and market opportunities.
The successful candidate will combine strong strategic thinking with hands-on operational execution, bringing deep expertise in digital marketing, acquisition performance, brand positioning and stakeholder management within a fast-paced and highly regulated environment.
The role holder will be responsible for continuously optimising marketing efficiency, identifying growth opportunities,



improving customer acquisition performance and ensuring a best-in-class customer journey across all channels and touchpoints.
What you’ll be doing:
Define and execute the marketing strategy for the Spanish market across all brands and product verticals.
Drive continuous customer acquisition growth through performance marketing, digital campaigns, social activity and brand initiatives.
Own and manage the Spanish marketing budget, ensuring strong ROI and efficient allocation of spend across all channels.
Lead and coordinate the Spanish marketing team while providing guidance and direction to cross-functional and dotted-line teams.
Act as the primary point of contact for external agencies, overseeing media plans, campaign execution and performance optimisation.
Identify and negotiate new marketing partnerships and commercial opportunities to support acquisition growth and brand visibility.
Execute local br

📌 Head of Marketing – Spain (Ceuta)
🏢 Evoke
📍 Ceuta