Our Finance suite — Expenses, Procurement, Projects, Headcount Planning — is one of the fastest-growing parts of Factorial, and we've decided it deserves its own go-to-market engine. We're looking for the founder of that engine.

This is not a role you step into. It's a business you build. You'll own the Finance go-to-market end to end across five markets (ES, FR, PT, IT, DACH): the strategy, the team, the pipeline, the revenue. You'll start close to a blank page — and within your first year, you'll have hired and ramped your own SDRs, Account Executives, and pre-sales consultants, designed the sales motion for each market, and put Finance on a growth trajectory the rest of the company builds around.

You'll sit in the Finance triad alongside the Product Director and Product Marketing Manager — equal voice, shared accountability for the domain's P&L.;

What you'll own

Build the operation from zero

Design the standalone Finance GTM structure: which roles, in which markets, in which order. Then hire them — SDRs, AEs, and pre-sales consultants are yours to recruit, ramp, and lead.




Define the operating model: territories, quotas, comp plans, qualification criteria, handoffs with the core HR sales org. Decide what Finance runs independently and where it plugs into the existing machine.
Own the number. Pipeline, conversion, ACV, revenue — you carry the Finance target and answer for it.

Design the go-to-market strategy — per market

Five markets, five different buyer realities. Build the playbook for each: ICP, messaging, channel mix, competitive angle against Pleo, Spendesk, Payhawk, Coupa, and the local players in every geography.
Decide where to attack first. Sequence market entry and investment like a founder allocating scarce capital — because that's what you'll be doing.
Activate all three revenue streams: New Business, Customer Success and Expansion (turning 13,000+ HR customers into Finance customers), and Partners.

Sell from the front

In the early months, you

📌 Head of Finance GTM (Barcelona)
🏢 Factorial
📍 Barcelona