About the Role:
Looking for your next step in a fast-moving, high-impact environment? As a Regional Key Account Manager in the OOH channel, you will play a pivotal role in driving growth, strengthening strategic partnerships, and delivering outstanding results across the Madrid region within a leading FMCG sales organization. This position gives you the opportunity to combine your analytical mindset with your commercial instinct, shaping sales strategy while maintaining close relationships with key customers and staying connected to the dynamics of one of Spain’s most competitive and influential markets. You will be responsible for identifying growth opportunities, maximizing business performance, and ensuring the successful execution of commercial plans across your area. Additionally, you will be part of a company where consumers and product quality are at the center of everything, empowering you to make a meaningful impact every day.Main Responsibilities:

In this role, you will be responsible for leading key account management activities across the region,



ensuring the achievement of ambitious sales targets and building long-term customer relationship management strategies. Close collaboration with Area Managers and Customer Team Managers will allow you to align initiatives and maximize performance. Moreover, you will handle contract negotiation, develop compelling customer activation plans together with trade marketing, and identify new business development opportunities across the OOH channel, including distributors, wholesalers, cash & carry operators, Horeca groups, and other strategic partners.
A strong analytical component will be part of your daily work, as you will manage and interpret P&L; management, oversee sales forecasting, and ensure accurate commercial planning. Additionally, you will monitor customer investments and commercial activations, guarantee flawless execution, and leverage data-driven sales insights using tools such as MS Excel analysis an

📌 Regional Key Account Manager OOH (Madrid)
🏢 FERRERO
📍 Madrid