09 ago
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LESTARS MANAGEMENT CONSULTANCY
|
Madrid
09 ago
LESTARS MANAGEMENT CONSULTANCY
Madrid
Position: Media Buyer (Spanish or Chinese speaker)
Location: Armenia (relocation required)
About the Role:
On behalf of our client, a fast-growing multinational iGaming company, we are seeking a dynamic Media Buyer to join the office in Yerevan, Armenia. The idóneo candidate should be a Spanish or Chinese speaker with experience in the iGaming industry. The company will provide full relocation support.
Job Responsibilities:
Primarily responsible for media buying in Latin American markets across channels including Facebook/Meta, Google Ads (UAC), TikTok, WhatsApp, and Telegram.
Test, optimize, and scale advertising campaigns; develop weekly/monthly media buying plans and generate performance reports.
Utilize cloaking techniques and anti-detect browsers to ensure stable delivery on restricted platforms.
Design and optimize PWA (Progressive Web App) acquisition funnels to reduce friction from click to first-time deposit (FTD).
Continuously optimize landing pages, offers, creative assets, and user experience through A/B testing.
Leverage Telegram/WhatsApp community traffic to drive registrations and deposit conversions.
Deeply track and optimize core metrics: ROI, NGR, GGR, LTV, FTD, CAC, etc.
Quickly adjust strategies based on attribution models and segmentation data.
Requirements:
2+ years of experience in advertising media buying, with at least 1–2 years focused specifically on the iGaming (online casino / online slot machines) industry.
Proficient in major advertising platforms such as Facebook Ads and Google Ads, with hands-on experience in grey-market or restricted-industry advertising.
Proven experience in Latin American markets (Brazil, Mexico, etc.), with a solid understanding of local user behavior and market differences.
Capable of managing large budgets (monthly budget of $50K–$100K+).
Experience in PWA funnel building and optimization.
Experience monetizing community traffic (Telegram/WhatsApp).
Understanding of regulatory differences across Latin American
📌 Media Buyer (Madrid)
🏢 LESTARS MANAGEMENT CONSULTANCY
📍 Madrid