Your Role at andagon
Do you enjoy opening doors, identifying the right decision-makers and turning initial conversations into real business opportunities?
As a Lead Generation Specialist at andagon, you will be responsible for building new relationships with potential B2B customers and generating qualified opportunities for our sales pipeline. You will research relevant target accounts, engage decision-makers through structured multichannel outreach and qualify their needs in an initial conversation.
Your focus will not simply be on activity volume. Your success will be measured by the quality of the conversations, qualified meetings, sales opportunities and pipeline you help create.

Your Responsibilities
Research and identify relevant B2B target accounts within our defined industries and idóneo customer profile
Identify and engage decision-makers in software quality, testing, engineering, IT and digital transformation
Conduct structured outbound outreach via phone, E-Mail and LinkedIn
Qualify potential customers based on their current situation, challenges, needs,



timing and business potential
Schedule qualified discovery meetings and ensure a structured handover to sales
Build, execute and continuously improve target-account and outreach campaigns
Maintain accurate lead, contact and activity data in our CRM system
Manage follow-ups consistently and ensure that no relevant opportunity is lost
Track KPIs such as contact rates, qualified meetings, SQLs, opportunities and generated pipeline
Analyze campaign performance and use the results to improve messaging, targeting and conversion rates
Collaborate closely with sales, marketing and subject-matter experts

Your Profile
At least 1–3 years of experience in B2B lead generation, sales development, inside sales or outbound sales
Ideally, experience in IT services, software, SaaS, consulting or another solution-oriented B2B environment
Confidence in approaching new contacts by phone, email and LinkedIn
Ability to conduct

📌 Sales Development Representative (España)
🏢 Andagon People
📍 España