Experteer Overview

As Head of Lifecycle Marketing, you own the CRM strategy and lead a small team to drive customer engagement, onboarding, activation, and retention. You will coordinate with tech, data, design, and brand to create scalable, personalized campaigns across email, push, and in-app messages.

Your work shapes lifecycle optimization and customer lifetime value through data-driven experimentation. This is a chance to impact growth in a fast-paced, global food-delivery environment.

Compensaciones / Ventajas

- Develop and own the CRM automation strategy across all lifecycle stages (onboarding, engagement, reactivation, retention)
- Plan, launch, and optimize multi-channel campaigns (email, push, in-app messaging)
- Lead and develop a team of 3 lifecycle specialists
- Collaborate with tech, data, design, and brand to ensure scalable lifecycle strategies
- Leverage new technologies for process optimization and precise user segmentation




- Use analytics and user behavior data to improve messaging and overall strategy for higher CLV
- Experiment with new ideas and stay current on lifecycle marketing trends and tools

Responsabilidades

- 8+ years in lifecycle marketing or CRM with strong segmentation and automated journeys
- 3+ years working with analysts/data teams
- Experience managing a team of CRM specialists
- Familiarity with CRM operations and systems to assess opportunities/downsides
- Strategic mindset with attention to detail
- Excellent collaboration and stakeholder management
- Problem solving, results-driven attitude, fast learner, hands-on attitude
- Degree in Business Administration, Economics, Marketing or equivalent; Master’s advantageous

Requisitos principales

- equity plan
- private health insurance
- monthly Glovo credit
- discounts on transportation and food
- discounted gym memberships
- extra time off and flexible work from home

📌 Head of CRM (They, She, He) (Barcelona)
🏢 Glovo
📍 Barcelona