Job Summary
The Clinical Marketing - Microbiology develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Microbiology in Iberia. Working closely with the Product Managers, the role converts clinical data, realworld insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility.
This position plays a crucial role in promoting scientific understanding of our assays and developing content to promote their value to our customers. In addition, will be responsible for coordinating internal resources to drive resolution to complex customer product investigations, resolve technical issues not related to complaints to achieve affiliate and customer satisfaction, and interfacing within and outside Werfen, including responsibility for effective technical communications, reporting, and presentations.

Key Accountabilities
1. Clinical Value & Evidence Based Marketing




• Develop local clinical value propositions based on published evidence, product performance, clinical studies, and realworld practice.
• Translate complex clinical information into clear, compliant, and customer relevant value messages aligned with Product Management strategy.
• Connect Microbiology testing to outputs to laboratorio decision making, workflow efficiency, and economic impact to support value based selling.
2. Clinical Content & Marketing Tools
• Develop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication.
• Ensure consistency of clinical messaging across all customer facing channels.
• Provide evidence based input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation.
3. Sales Enablement & Clinical Support
• Equip Sales and Service teams with uptodate clinical arguments,

📌 Clinical Marketing MICROBIOLOGIA (Santa Coloma de Gramanet)
🏢 Werfen
📍 Santa Coloma de Gramanet