HR Business Partner@Leadtech Group | International Recruitment | Team LeadershipWe are looking for a User Acquisition Paid Social Specialist to join our Marketing team focused on Apps. You will be responsible for planning, executing, and optimizing campaigns across Meta, Tik Tok, and other social platforms to drive user acquisition and retention for our app portfolio. This is a hands‑on performance marketing role that requires strong analytical skills, creativity, and curiosity to test, learn, and scale. You'll collaborate closely with SEM, Programmatic, Creative, Data, and Product teams to ensure we hit growth and profitability goals.What You'll DoPlan, launch, and optimize Paid Social campaigns across Meta, Tik Tok, and emerging networks.Manage daily campaign operations, ensuring spend efficiency and alignment with CAC, ROAS, and LTV targets.Work with the Creative team to brief, test, and iterate ad assets and nduct structured A/B tests on creatives, audiences, and bidding strategies to drive incremental performance.Analyze campaign data to extract insights and build optimization llaborate with Data & Martech to refine attribution models and reporting accuracy.Monitor market trends, platform innovations, and algorithm updates to identify new opportunities.Support budget pacing, forecasting, and reporting across multiple apps and geographies.Requirements5+ years of hands‑on experience managing Paid Social campaigns (Meta Ads Manager and Tik Tok Ads required; other platforms a plus).Proven track record of managing mid‑to‑large budgets (€200k‑1 M+/month) and achieving measurable growth results.Strong analytical mindset,



comfortable with Excel/Sheets and analytics tools (Appsflyer, Revenue Cat, Looker, etc.).Understanding of mobile app marketing, especially metrics like CPI, ROAS, LTV, retention, and payback period.Experience working with creative testing frameworks and performance‑driven storytelling.Proactive, detail‑oriented, and eager to experiment and learn.BenefitsGrowth and career development: flexible career path, personalized internal training, and an annual budget for external learning.Work‑life balance: flexible schedule with flextime, the option of full remote or Barcelona office, free Friday afternoons, and a 35‑hour workweek in July and prehensive benefits: competitive salary, full‑time permanent contract, top‑tier private health insurance (including dental and psychological services).25 days of vacation plus birthday off, versátil vacation options with no blackout days.Unique perks: free coffee, fresh fruit, snacks, a game room, rooftop terrace with Mediterranean views, ticket restaurant, nursery vouchers paid directly from gross salary.Role DetailsSeniority: Mid‑Senior levelEmployment type: ContractJob function: Business Development and SalesIndustries: Technology, Information and InternetLocation: Barcelona, Spain (flexible remote or on‑site)Leadtech is an Equal Employment Opportunity (EEO) Employer, encouraging applications from people with diverse backgrounds, interests, and personal circumstances. All applicants are welcome regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities. Our team values high energy, skills, and a willingness to contribute to a great project.

📌 User Acquisition Specialist Apps (Madrid)
🏢 Leadtech Group
📍 Madrid