Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably.Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.About the role:We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance.This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously.ResponsibilitiesDesign and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisitionBuild and maintain campaign structures optimized for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segmentsSet bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or formatOwn campaign performance end-to-end: from brief to launch to optimization to reportingTracking, Attribution & Technical InfrastructureArchitect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelinesLead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to maximize signal quality sent back to GoogleDefine the attribution model — evaluate last-click, data-driven, and custom models against Moniepoint's funnel reality, and own the decision with clear reasoningPartner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely — treating signal quality as a competitive assetBuild audit protocols for tracking coverage and attribution consistency; surface gaps before they distort decisionsLTV/CAC EconomicsOwn the economic model for Google acquisition:



define CAC targets by product, segment, and channel variant; set the inputs, assumptions, and review cadenceUnderstand the LTV/CAC relationship at a structural level — not just as a ratio to optimise, but as a function of product retention, monetisation curves, and cohort behaviourBuild and iterate on payback period models that account for Moniepoint's emerging market context: irregular income patterns, higher churn risk, and longer monetisation timelinesDesign bidding and budget logic that reflects true LTV signals rather than proxy metrics, working closely with data science to enrich Google's Smart Bidding with offline conversion dataProactively identify when CAC is drifting against LTV thresholds and lead the diagnosis — channel mix, audience quality, creative fatigue, product-market fit — before it becomes a financial problemGovernance & ReportingBuild a channel reporting system that surfaces reality clearly — not dashboards that flatter performance, but views that drive better decisionsEstablish review cadences with clear owners, metrics, and follow-through mechanismsTranslate channel performance into business language for senior stakeholders: what is the cost of growth, is it sustainable, and what would change the trajectoryEmerging Market & Fintech ContextAdapt Google acquisition strategy for the realities of emerging market users: variable device penetration, low-bandwidth environments, trust barriers to financial services, and diverselanguage/literacy contextsNavigate platform constraints specific to fintech advertising on Google: financial services policies, verification requirements, and creative complianceBring genuine insight into what acquisition patterns distinguish sustainable fintech growth from subsidised growth in markets like NigeriaTo succeed in this role, you should have:6+ years of hands‑on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scaleDeep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs,



and the mechanics of Smart BiddingProven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component mattersFluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisionsExperience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial productsStrongly PreferredExperience running Google acquisition in Sub‑Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantageFamiliarity with server‑side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app‑first environmentsExperience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systemsPrior work on dual‑product or dual‑segment acquisition (e.G., consumer and SME / business) with separate funnel logicWhat Success Looks LikeIn the first 90 daysFull audit of existing Google campaign structure, tracking integrity, and attribution model completed — with a written assessment and prioritised improvement planMeasurement stack gaps identified and remediation underway with engineeringLTV/CAC baseline model built with documented assumptions, reviewed with Growth and FinanceFirst governance cadence established — weekly performance review with clear owner, metrics, and follow‑through logIn the first yearGoogle channel operating as a reliable, scalable growth engine with predictable CAC across both personal and business banking segmentsSignal quality measurably improved — higher match rates, cleaner conversion data, reduced reliance on last‑click proxiesAttribution model validated against presente cohort data and actively used in budget allocation decisionsPlaybook documented: campaign architecture, bidding logic, audience strategy, and economic model all institutionalised — not living in one person's headA team (or foundations for one) built with clear ownership, development paths, and no single point of failureWhat to expect in the hiring processA preliminary phone call with the recruiterA technical interview with the hiring managerA Case StudyA behavioural and technical interview with a member of the Executive team

📌 Performance Marketing Specialist (Madrid)
🏢 Moniepoint Group
📍 Madrid