Experteer Overview
As Asia Marketing & PR Manager, you will drive ALOHAS’ expansion into China and South Korea from Barcelona. You’ll transform organic social buzz into a scalable growth engine and tailor general campaigns for East Asian audiences. You’ll own local platforms, manage PR and influencer collaborations, and bridge creative and product teams for the Asian market. This foundational role offers the opportunity to craft the strategy from scratch and shape a sustainability-led fashion brand in a dynamic region.

Compensaciones / Beneficios
• Lead official presence on Xiaohongshu, Douyin, WeChat, Weibo, Naver, and KakaoTalk channels
• Adapt global assets for local markets with cultural relevance
• Create a localized content calendar balancing fashion storytelling with platform trends
• Manage daily community engagement to foster an authentic Asia-focused ALOHAS community
• Build and maintain relationships with top-tier fashion media across Asia (Vogue China, Elle Korea, Harper’s Bazaar Asia, WWD Asia)
• Coordinate press samples and lookbooks for Asian media landscape
• Identify and manage influencer + Key Opinion Consumer collaborations
• Oversee end-to-end influencer execution: seeding, gifting, paid partnerships
• Serve as internal expert on Asian digital trends, competitor activity, and consumer behavior




• Provide data-driven strategic advisory on future steps like Tmall Global, Douyin Shop, or localized e-commerce
• Brief creative and product teams on Asian market needs and platform formats
• Monitor and report KPIs such as engagement, followers, and traffic conversions

Responsabilidades
• Native-level Mandarin or Korean (bilingual in both is a plus) and professional English
• 3–5 years of digital marketing/social media experience for the Asian market, ideally in fashion or lifestyle brands
• Hands-on knowledge of Xiaohongshu, Douyin, or Naver algorithms and formats
• Background in fashion, accessories, or sustainable lifestyle brands
• Ability to write compelling copy in Chinese/Korean and perform basic photo/video editing
• PR network with Asian media outlets and fashion journalists
• Analytical mindset for tracking campaigns and deriving insights
• Entrepreneurial spirit to build a department from scratch and willingness to travel 2–3 times per year
• Location in Barcelona or willingness to relocate to HQ

Requisitos principales
• Flexible Working Hours
• Hybrid Work Model
• Mental Health Support
• Two paid “disconnect days” a year
• Exclusive Discounts for you and your family
• Creative Office Life in Gràcia, Barcelona

📌 Asia Marketing & PR Manager (Barcelona)
🏢 Talent
📍 Barcelona