At Winning Consulting, we are looking for a Senior Digital Insights Analyst to join a strategic project for a leading client in the industrial sector.You will act as a key analytics partner for digital and business teams, translating digital performance data into actionable insights, business recommendations, and measurable improvement opportunities.Location: MadridWorking model: Hybrid, 2 days per week on-siteResponsibilities- Analyze digital performance across channels, identifying trends, opportunities, risks and actionable insights.- Prepare regular performance readouts, connecting digital KPIs with business outcomes such as acquisition, conversion, retention, customer engagement, and commercial impact.- Translate data into clear business recommendations, helping stakeholders understand what is happening, why it is happening and what actions should be taken.- Detect anomalies or changes in performance early, driving hypothesis‑led analysis and root‑cause investigations.- Support digital experience and CRO initiatives by identifying friction points,



conversion opportunities, and areas for improvement.- Ensure data reliability through KPI validation, cross‑checks, consistency reviews, and coordination with relevant stakeholders to resolve issues.- Improve dashboards, reporting standards, measurement frameworks, and documentation, ensuring they are useful for decision‑making.- Work closely with digital, product, marketing, data and business teams to support prioritization, performance improvement, and continuous optimization.Requirements- +5 years of experience in digital analytics, digital business analysis, performance analysis, or business insights roles.- Strong ability to translate data into insights, recommendations, and executive‑level conclusions.- Hands‑on experience with GA4 and Power BI.- Solid knowledge of SQL and Excel for data extraction, validation, and analysis.- Fluent English and Spanish.#J-18808-Ljbffr

📌 Senior Digital Insights Analyst (Madrid)
🏢 Winning
📍 Madrid