Responsibilities- Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics- Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well- Manage supporting agencies, challenge delivery, ensure alignment and control spend- Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness- Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities- Define the strategic direction and set clear expectations for agency resources- Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables- Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement- Hold the agency accountable to predefined KPIs (e.G., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting- Provide strategic, data‑informed guidance to three internal campaign managers,



responsible for translating business priorities into major campaigns- Analyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems- Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact- Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insightsRequirements- 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets- Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals- Experience managing external agencies and holding them accountable for results- Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining- Clear decision‑making skills based on data — but able to act even when full data is not yet available- Strong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback- Fluent in English and Spanish (both spoken and written)#J-18808-Ljbffr

📌 Director, Digital Marketing, Saas (Vallés)
🏢 Jobtailor
📍 Vallés