Our client is a leader in a novel branded ingredient, focused on expanding its footprint and market presence in Europe. This role offers a unique entrepreneurial opportunity to shape and grow the European business.

**This is a remote position, based out of the EU The VP of General Sales will build and lead a small, growing sales team and oversee all distributors across the EU and Asia. The role involves strategic leadership in sales, market development, and relationship management with a hands-on, entrepreneurial mindset.

Travel: Approximately 20% expected.

Key Responsibilities:

- Drive sales volume growth by leveraging the ingredient’s exclusivity in the European market.
- Develop and maintain relationships with at least 50% of the top B2B key accounts and strategically grow new business opportunities.
- Manage distribution partners, currently in France and Belgium, coordinating sales activities and acting as the technical supervisor for their sales staff.




- Develop a comprehensive go-to-market strategy; build a robust sales pipeline and demonstrate evidence of market development.
- Build and maintain deep knowledge of local markets, customers, competitors, and trends.
- Serve as the company’s “ear and eye” in Europe, with a primary focus on sales execution over administrative duties.
- Prepare and implement the sales budget and marketing plan. Represent the company at key trade shows such as CPHI, Vitafoods, and FI with US marketing team support.
- Establish and nurture strong partnerships within the ingredients market through active networking.
- Operate effectively at multiple levels—contract manufacturers, distributors/agents, and brand marketers—tailoring messaging and strategies for each.
- Support strategy development by translating customer insights and needs into actionable company initiatives.

Qual

📌 Vice President of Global Sales (España)
🏢 Kalon Executive Search for Nutraceuticals, CPG and Wellness
📍 España