We are looking for aCRM Marketing Operations Managerto join our team in Barcelona.What Will You DoThe Marketing Operations Manager is the technical backbone of the CRM organization. Operating centrally across multiple game titles, this person translates campaign briefs from the embedded CRM/Lifecycle Managers into fully built, tested, and monitored email, pushnote, in‑game messaging, and SMS campaigns within the martech stack. They bring deep platform expertise, maintain quality standards across the campaign portfolio, and serve as the CRM discipline's voice in ensuring excellence in delivery. The CRM Operations Manager takes direction on what to build from the CRM/Lifecycle strategic leads but owns how it is built and whether it meets quality standards.Campaign Building & ExecutionBuild and code campaigns across multiple game titles using the in‑house CRM platform (e.G., equivalent to Braze, Iterable, etc)Configure audience segmentation, journey logic, A/B variants, segmentation hold‑outs, frequency caps, and send‑time optimizationExecute campaigns at sufficient volume and speed to support the communication calendars of all assigned game teamsManage a campaign backlog across titles, prioritizing in collaboration with CRM/Lifecycle Managers and the Director of CRMQA & MonitoringOwn the quality assurance process for all campaigns prior to launch — including test sends, link verification, audience validation, and render checksMonitor live campaigns for delivery anomalies, suppression issues, and performance deviationsAct as first point‑of‑contact for campaign issues — triage and resolve rapidly,



escalating platform bugs with the team partners or vendors as neededMaintain a QA checklist and ensure it is applied consistently across all game teamsPlatform Expertise & OperationsServe as the in‑house expert on CRM platform capabilities, data connectors, and API integrationsManage platform configurations, user access, template libraries, and tagging taxonomiesStay current on platform updates and evaluate new features for adoptionDocument operational procedures and support the Project Manager in codifying best practicesWhat We’re Looking For4+ years in marketing operations, CRM campaign management, or marketing technologyStrong organizational skills with the ability to manage multiple priorities across stakeholdersDeep expertise with at least one major CRM or marketing automation platform (Braze strongly preferred;
Iterable, Leanplum, or Salesforce Marketing Cloud also relevant)Experience programming and maintaining a complex set of multi‑channel campaigns including email, pushnote, in‑game messaging, and SMS channels. Coding experience in Perforce is a plusDemonstrated understanding of CRM foundations — including audience segmentation, player journey orchestration, experiment design, campaign QA methodology, mobile platform guidelines (Apple and Google), channel best practices,



and compliance basics for GDPR, Can‑Spam, CCPA, and COPPAExperience working across multiple products or brands simultaneouslyComfortable representing tool functionality and able to represent technical requirements in planning sessionsDetail‑oriented with a strong quality mindset — this role is the last line of defense before campaigns reach playersFamiliarity with mobile app event tracking and data schemas is a plusExperience in gaming as a player or operations manager preferredTechnical SkillsCRM platform campaign build (Braze, Iterable, SFMC)Multi‑channel campaign programming (in‑app, push, email, SMS)HTML/CSS for email and in‑app messagingDynamic content templates and personalization logicLiquid or similar templating languagesTracking, deep linking, and URL parameterizationA/B testing, holdouts, and optimization setupEvent‑driven targeting, APIs, and data integrationsQA, debugging, and campaign troubleshootingVersion control tools (e.G., Perforce, Git) a plusEqual Employment OpportunityEmployment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

📌 Crm Marketing Operations Manager (Barcelona)
🏢 Scopely
📍 Barcelona