About Ria Money TransferRia Money Transfer, a business segment of Euronet Worldwide, is a global leader in the remittance industry. Our mission is to make the money transfer process as simple, fast, and secure as possible for our customers. With a strong presence in digital and retail, we’re committed to building innovative and inclusive financial services for millions of people around the world.Job SummaryWe are seeking a Mobile App Marketing Specialist to help grow the Ria Money Transfer app by driving app discoverability, acquisition, and engagement across the French market. This role will primarily focus on paid media acquisition but will also support App Store Optimization (ASO) and customer relationship management (CRM) efforts to drive trial and repeat usage.Key ResponsibilitiesPlan, execute, and optimize user acquisition campaigns across mobile channels (Google App Campaigns, Meta, Apple Search Ads, Tik Tok, etc.)Manage budget allocation and optimize cost-per-acquisition (CPA) and return on ad spend (ROAS)Collaborate with creative teams to brief, test, and iterate on ad creativesSupport keyword research and metadata updates to improve organic discoverability.Monitor app store performance and conversion ordinate with localization teams to optimize ASO across multiple llaborate with the CRM team to execute onboarding, retention, and repeat usage via push notifications, in‑app messages,



and email.Analyze user journeys to identify opportunities for lifecycle marketing improvements.Track KPIs and provide regular performance reports.Generate insights from data to guide strategy and n A/B tests for campaigns and app store content to improve effectiveness.Ensure all marketing materials and campaigns comply with local regulatory requirements.Monitor competitor activity, market trends, and industry benchmarks to identify opportunities.QualificationsAt least 3 years of experience in digital marketing/mobile app marketing, with a strong focus on paid user acquisition.Hands‑on experience with mobile ad platforms (e.G., Google UAC, Meta Ads, ASA).Familiarity with ASO and CRM tools and techniques is a plus.Strong analytical skills and experience with tools like Branch, Apps Flyer, Firebase, or similar.Experience working with cross‑functional teams (design, product, analytics).Comfortable working in a fast‑paced, global environment.French and English fluency.Excellent communication skills;
able to explain complextopics in simple terms.Nice to HaveExperience marketing apps in fintech, remittances, or international markets.Familiarity with MMPs, BI dashboards (e.G., Looker, Tableau), or SQL.Why Join Ria?Be part of a integral brand with a meaningful mission.Work in a collaborative and diverse team.Opportunity to grow your career in a fast‑evolving digital petitive salary and benefits.

📌 Performance Marketing Specialist (Alcobendas)
🏢 Ria Money Transfer
📍 Alcobendas