Your missionAbout HolidogHolidog connects millions of pet owners with trusted sitters for boarding, walks, and home visits across Europe. Our ambition is bold: double the company and become the #2 general platform in pet care. We are building a product designed to grow internationally from day one, simplifying pet care at scale.About the roleWe are looking for a senior, product-minded CRO expert to build and own our experimentation engine across Product, Data and Technology. This is not a traditional CRO role. You will:Build a structured experimentation system from idea to executionIdentify the highest-impact growth opportunities across the customer journeyChallenge product, UX and business decisions using dataHelp teams prioritise what should actually be builtYou will work closely with Product, Tech, Design and Leadership in a fast-paced, iterative environment where decisions are driven by experimentation rather than opinion.About the product & the way we workC2 C marketplace (web app, mobile app coming next)Product fully developed with AI assistanceContinuous product evolution through short iterationsNo rigid experimentation roadmap — priorities evolve with data and business contextMultiple teams contributing ideas across Product, Marketing and OperationsInternal AI tools accelerating analysis, research and product developmentYour profileWe are not looking for someone who simply runs A/B tests. We want someone who can:Understand the product and business deeplyBuild a scalable experimentation processTurn data into clear product decisionsBalance product, UX, marketing and technical considerationsHelp the company focus on the initiatives that create the highest business impactYour responsibilitiesBuild and own Holidog's CRO operating systemCreate a framework to collect, organise and prioritise ideas across teamsDefine hypotheses, success metrics and experimentation plansIdentify opportunities across acquisition, activation, conversion,



retention and marketplace performanceAnalyse user behaviour and business performance using dataWork with Product and Engineering to execute experimentsMeasure results and document learningsChallenge product, UX and business decisions when appropriateHelp teams make better prioritisation decisions based on impact rather than intuitionMentor teams on experimentation best practices and contribute to building a strong experimentation cultureMandatory profile requirementsProduct-Led CRO : Proven experience driving experimentation across product, UX and business challenges, not only marketing funnels or landing pages.Data-Driven Decision Making : Strong expertise with analytics tools (GA4, Mixpanel, Amplitude or equivalent), defining KPIs, analysing user behaviour and turning insights into actionable product decisions.Experimentation Systems : Proven ability to build scalable experimentation processes, prioritisation frameworks and cross-functional workflows that continuously generate and execute high-impact ideas.Other requirementsSenior CRO / Growth / Product profile with strong autonomyStrong product mindsetExcellent analytical skillsComfortable working across Product, Engineering, Design and MarketingAble to prioritise opportunities based on business impactExcellent communication and stakeholder management skillsStrong people skills with the ability to influence without authorityComfortable with ambiguity, changing priorities and rapid iterationsExperience with marketplaces or complex user journeys is a strong plusEnglish fluency requiredThis role is not suitable ifYou mainly optimise landing pages or paid acquisition funnelsYou only focus on A/B testing without understanding the broader productYou need fixed roadmaps or detailed specifications before contributingYou prefer executing requests instead of challenging prioritiesWe are looking for someone who can build systems, influence decisions and create a culture of experimentation that drives measurable business growth.

📌 Senior Product-Led Cro Consultant - Freelance (Valencia)
🏢 Hectorkitchen
📍 Valencia