About the role We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The idóneo candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data‑driven optimization of marketing activities. Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business.
Responsibilities Hands‑on Awareness and Lead Generation Campaigns: Setting up comprehensive multi‑channel campaigns for awareness, lead generation and retargeting
Creation of landing pages, paid ads (Google, LinkedIn and others), webinars, newsletters
Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
Development and execution of compelling lead nurture programs across target business segments and sales funnel stages
Sales Enablement and Integration: Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities;
ensure sound integration of marketing automation tools with CRM for end‑to‑end processing of leads;
evaluate and support sales‑initiated marketing activities
Website Rehaul and Content Optimization: Define new webpage components to optimize web page UI / UX;
improve content based on keyword research, SEO/GEO/AEO aspects, consistent with Sulzer brand and style guidelines;
optimize website structure and technical basics to ensure all content is highly visible to users and AI
Reporting and Metrics: Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities
Requirements Hands‑on knowledge in digital campaign set up & execution and performance tracking
Proven work experience in website creation and maintenance, marketing automation,



content marketing and social media marketing
Excellent understanding: Hubspot is a must;
good understanding of CRM system
Minimum of 3‑5 years experience in lead management, marketing automation and digital marketing project management
Excellent knowledge in website analytics (Google Analytics, Tag Manager), Google Ads, SEO / GEO and the ability to effectively work and communicate at all levels within a matrix organization
Analytical mindset
High degree of independence and pragmatism
What we offer you A permanent contract.
A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.
Meal vouchers.
Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.G. health insurance, transport, childcare).
Be part of an experienced and international team.
A Good vibe working environment.
The opportunity to grow your career within a solid and well‑established international company.
Be part of a dynamic organization undergoing continuous transformation and improvement.
Offices location: Nuevos Ministerios
Additional benefits may apply depending on the position and location.
Equal opportunity Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.
About Sulzer Sulzer is a leading engineering company with a proud heritage of innovation. By supporting water and energy security, enabling the energy transition and driving the use of circular technologies, we help our customers build a better world. With more than 13’000 employees and 160 world‑class production facilities and service centers across the globe, we are a globally diverse team. We value the uniqueness of all our colleagues, and we appreciate the contributions that each of us makes to the company’s success. We prioritize your health and safety and are committed to offering a work environment in which you can thrive.
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📌 Digital Marketing Manager (Madrid)
🏢 E484 Sulzer Pumps Spain
📍 Madrid