Responsibilities

- Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and Meta—owning briefs, copy, and creatives end-to-end.
- Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results.
- Track and report on core metrics (CPC, CPL, CAC, ROAS), build dashboards, and support attribution modelling across the funnel.
- Work with design and content teams to develop and iterate on landing pages, lead magnets, and marketing assets ensuring ad‑to‑page message consistency.
- Test new channels (e.g., TikTok and programmatic) and audience segments, set up new campaigns, and localise activities in ES markets.
- Collaborate with PMM, sales, and the performance lead to keep campaigns aligned with product launches and lead quality goals.

Requirements

- 3–5 years of experience in performance marketing, paid media, or digital marketing—agency or in‑house.
- Hands‑on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta), with a solid grasp of core metrics (CPC, CPL, CAC, ROAS).
- Data‑driven mindset with strong attention to detail and the ability to manage multiple campaigns simultaneously.
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) is a plus. SEO fundamentals is nice to have.




- Knowledge of marketing automations and AI tools is mandatory (Zapier, Claude Code, MCPs…)
- Experience in B2B SaaS, legal tech, or across Southern European markets is a plus.
- Proactive, eager to learn, and comfortable operating with autonomy in a fast‑paced startup environment.
- Full professional proficiency in English and Spanish (Catalan, Italian or German is a strong plus).

Core Competencies

Demonstrates expertise in managing paid media campaigns across platforms like Google Ads, LinkedIn, and Meta, with a strong focus on core metrics such as CPC, CPL, CAC, and ROAS. Proficient in utilizing marketing automation and AI tools to optimise performance and drive results in a fast‑paced environment.

Highest‑signal resume keywords

- Performance Marketing
- Campaign Management
- Data‑Driven Mindset
- Marketing Automation Tools
- B2B SaaS Experience

Hard Skills

- Google Ads
- LinkedIn Ads
- Meta Ads
- CPC
- CPL
- CAC
- ROAS
- A/B Testing
- Attribution Modelling
- SEO Fundamentals

Soft Skills

- Attention to Detail
- Proactive
- Eager to Learn
- Autonomy
- Collaboration

Industry Keywords

- Digital Marketing
- Paid Media
- Southern European Markets
- Legal Tech
- Startup Environment

Tools & Technologies

- HubSpot
- Salesforce
- Zapier
- Claude Code
- MCPs

#J-18808-Ljbffr

📌 Performance Marketing Specialist, Spanish Market (Barcelona)
🏢 Jobtailor
📍 Barcelona