Experteer Overview In this role you will build scalable demand capture systems and modular customer journeys that translate HP’s strategy into executable, market-ready experiences. You will lead the definition of journey stages, messages, and proof assets to drive engagement and pipeline across global markets. You will partner with GTM and portfolio teams to operationalize strategy and embed customer proof throughout campaigns. This is a hands-on, cross-functional leadership role focused on accelerating demand and conversion in a fast-paced environment.Compensaciones / Beneficios
- Define a modular demand capture system that spans full customer journeys and scales across segments
- Design repeatable, simple journeys with clear message hierarchy, CTAs, and offer progression
- Translate strategy into market-ready journeys, offers, and activation frameworks
- Collaborate with GTM and portfolio teams to turn strategy into in-market execution
- Own general customer proof as a core conversion layer and convert case studies into reusable assets
- Turn events into demand acceleration triggers within the journey and ensure alignment with ABM programs
- Monitor journey performance and identify optimization opportunities from data and feedback
- Develop market-ready playbooks and campaign assets (modular content, templates, journey guides) for quick regional execution




- Integrate customer proof into demand capture efforts and embeds proofs in campaigns and journeys
- Support events-to-demand integration and align messaging with centralized event streams
- Capture insights and best practices to improve demand capture across regionsResponsabilidades
- 5-8 years of experience in B2B marketing, demand generation, digital marketing, or customer journey development
- Experience supporting or executing integrated marketing campaigns and customer journeys across digital channels
- Strong understanding of how marketing drives engagement, conversion, and pipeline impact
- Experience developing marketing content, campaign assets, or playbooks for broad or regional use
- Familiarity with customer storytelling or case study development and proof points in buying decisions
- Ability to translate strategy into actionable execution plans
- Analytical mindset with experience reviewing campaign performance data and optimizing those programs
- Experience working across cross-functional teams in a matrixed environment
- Strong communication and organizational skillsRequisitos principales
- Hybrid work model
- Health u0026 Life insurance
- Flexible working hours
- HP product offers and discounts
- Inclusion u0026 belonging networks
- Volunteer initiatives

📌 Global Marketing Manager - Demand Capture Systems, Journey, And Customer Proof (Barcelona)
🏢 Hewlett-Packard
📍 Barcelona