Who are we

We’re building the AI Workforce for restaurants. haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7. With products like Fina, our AI Agent, we’re not adding features, we’re creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants. Our mission: empower millions of restaurateurs to level up their business. Our vision: lead the market through innovation, strong relationships, and by becoming the go‑to tech partner for restaurant success. Backed by Y Combinator and top-tier investors.

Why this role matters

We’re scaling fast across Europe. We don’t need “more marketing”. We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth.

What You'll Do

- Own haddock’s positioning and narrative: from system of record to AI workforce
- Build a category-defining brand in Europe
- Drive pipeline and revenue, not just awareness
- Design and execute GTM strategies across markets and products
- Turn product innovation into clear, compelling storytelling
- Lead and scale a high-performing marketing team
- Manage significant budgets with a strong ROI mindset
- Work closely with Product, Sales, CX and founders to align narrative and growth

What we're looking for





- 7+ years in Marketing / GTM leadership in SaaS or tech
- Experience scaling from €10M to €100M+ (or similar high-growth environments)
- Proven track record owning both brand and performance
- Strong storytelling skills: you can explain complex, new concepts simply and powerfully
- Deep business mindset: you think in pipeline, ARR, and payback
- Experience managing multi-million € budgets
- Ability to build and lead teams in fast-growth environments
- High standards on design, brand, and execution quality
- AI-native mindset: you understand how AI changes both product and marketing
- Fluent in English

Big pluses

- Fluency in additional European languages
- Background in HORECA, hospitality tech or vertical SaaS

What we offer

- Competitive salary + meaningful upside
- Office in Poblenou (Barcelona) + adaptable hybrid setup (3 days in-office, 2 remote if you want)
- Full access to the AI tools you want to experiment with. We don’t just sell AI, we use it internally and expect you to push the boundaries
- A partially subsidized Urban Sports Club membership: yoga, HIIT, hot studios, your call
- Payflow perks to make the most of your salary, when you need it

Our hiring process

We move fast and keep communication transparent throughout. Our goal is to complete the process before June. Here’s what to expect.

- Intro call with CEO (Arnau)
- Meet the marketing team (Eric)
- Marketing case + in-person debrief with the Leadership Team
- Culture conversation with co-founders Pol & Arnau

#J-18808-Ljbffr

📌 Senior Head of Marketing - [Native Spanish Speaker] (Barcelona)
🏢 haddock (YC W22)
📍 Barcelona