Agency : Havas Media Group Spain Job Description : . We are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role. This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels. Acting as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.

Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.
Main Responsibilities

- Go-To-Market Strategy & Enablement: Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout). Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams. Conduct impact assessments and define clear value propositions for each persona (trader, planner, account manager, strategist).
- User Education & Adoption: Own the creation of user guides, playbooks, and step-by-step activation or innovation manuals. Deliver autonomous training sessions across teams (live, virtual, or recorded). Create demo videos manually or using AI tools to support product launches. Facilitate regular FAQ sessions and user office hours.
- Knowledge Management & Communication: Manage and continuously update the product knowledge portal (documentation, release notes, best practices). Drive proactive communication on product updates, improvements, and new feature availability. Ensure consistency and quality of all user-facing content.
- Support & User Engagement: Own support ticket triage for product usage questions, and guidance.



Identify recurring issues and feed insights back to Product & Engineering. Monitor user sentiment and adoption metrics to recommend enhancements.
- Cross-Functional Collaboration: Work with engineering, data science, business, and activation teams to ensure product-market fit. Support commercial strategy with product demos and strategic pitches when needed. Serve as an internal AI Activate or innovation ambassador to elevate literacy and adoption across teams.

Key Competencies
- 2+ years professional experience
- Fluent in English
- User-Centric Product Thinking
- Media Trading Expertise
- AI & Data Literacy
- Communication & Storytelling
- GTM & Enablement Execution
- Analytical & Problem-Solving Skills
- User Support & Service Orientation
- Cross-Functional Collaboration
- Project & Knowledge Management
- Ownership & Autonomy

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

About Us

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You,



work together with agility and in perfect synergy to offer clients tailor‑made, meaningful, innovative and entertainment‑oriented solutions that support them in their positive transformation.

Life at Havas

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

Havas Media Network

We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our general operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

Havas Creative Network

At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

Havas Health & You

Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. xcskxlj With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.

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📌 Global Go To Market Executive (Product Marketing) (Madrid)
🏢 Havas Media Group Spain
📍 Madrid