This Web Analytics Consultant role sits with a fast-growing, multi-brand digital business providing IT and marketing technology solutions to clients across Europe. They focus on performance-driven, data-led decision making, and you’ll join a collaborative team that brings together engineering, analytics, and commercial strategy to help brands optimise their digital presence and revenue.As Web Analytics Specialist, you’ll be part of a broader digital analytics and marketing team, working closely with Marketing, Commercial, BI, and Engineering to ensure all web and marketing activity is tracked accurately, consent-compliant, and usable for reporting and optimisation.Responsibilities: Work with Marketing and Commercial teams to turn business needs into clear tracking specs and measurement plans.Implement and maintain tags via GTM as part of the digital analytics team, including events and standards.Configure and optimise analytics platforms for events, funnels, KPIs,



and cross-site measurement.Contribute to campaign and affiliate tracking, attribution and marketing pixels, and support WordPress/CMS changes to avoid data loss.Help monitor data quality, troubleshoot tracking issues, and support A/B testing and experimentation.Requirements: Experience with Google Tag Manager and end-to-end digital tracking implementations.Hands‑on use, GA, Adobe Analytics, or similar analytics tools.Strong understanding of tagging, attribution, campaign measurement, and customer journey analytics.Experience gathering business requirements and translating them into tracking specs.Familiarity with marketing pixels, conversion tracking, retargeting, and campaign tagging.Ability to explain technical tracking topics clearly to non‑technical stakeholders.#J-18808-Ljbffr

📌 Web Analytics Consultant (Madrid)
🏢 ESK Recruitment
📍 Madrid