About MealApp

MealApp is a Belgian FoodTech platform combining food delivery, takeaway, table reservations, payments, promotions and restaurant-management tools within one connected ecosystem.

After 2 years and 5 months of development, MealApp is preparing for its commercial launch in Antwerp.

During an initial pilot with only three restaurants, the platform generated more than €37,000 in order value with zero paid marketing, and approximately 20 restaurants have already been onboarded.

We are now looking for an experienced and entrepreneurial Co-Founder & Chief Brand and Communications Officerto build a strong, recognisable and consistent MealApp brand across Belgium and future European markets.

The role

You will work directly with Efisio Bernardi, Founder & CEO, and take full ownership of MealApp’s brand identity, positioning and communication strategy.

Your responsibility will be to ensure that every interaction with MealApp communicates the same level of quality, credibility and ambition—from the consumer application and restaurant platform to social media, investor materials, advertising and public relations.

You will lead the existing creative and communication team, including designers, social media professionals, video editors and content creators.

This is not simply a graphic-design or social-media position. We are looking for someone capable of building and managing the complete identity and public reputation of a European technology company.

Key responsibilities

- Define and protect MealApp’s complete brand identity.
- Create a clear brand architecture connecting MealApp User, Manager and Rider.
- Develop MealApp’s positioning, tone of voice and communication guidelines.
- Ensure visual and verbal consistency across all channels.
- Lead and coordinate designers, social media managers, video editors and content professionals.
- Review and approve all public-facing creative materials.
- Manage MealApp’s communication across LinkedIn, Instagram, Facebook and other relevant platforms.
- Build communication strategies for consumers, restaurants, riders, partners and investors.
- Oversee website copy, landing pages, presentations and commercial materials.
- Improve MealApp’s pitch deck and investor-facing communication.
- Develop PR strategies and relationships with journalists, media, creators and industry organisations.
- Support product launches, restaurant partnerships and city-launch campaigns.




- Work closely with the Chief Commercial and Growth Officer to turn brand awareness into measurable growth.
- Build campaigns that strengthen trust, recognition and market positioning.
- Prepare crisis-communication guidelines and protect MealApp’s public reputation.
- Establish clear workflows, deadlines and quality standards for the creative team.
- Report communication performance, priorities and risks directly to the Founder & CEO.

First 90 days

During your first 90 days, you will be expected to:

- audit MealApp’s existing branding and communication;
- review the current User, Manager and Rider brand identities;
- meet the existing creative, social media and marketing teams;
- create a unified brand strategy and communication framework;
- define clear brand guidelines and approval processes;
- improve MealApp’s positioning for users, restaurants and investors;
- review the website, pitch deck and commercial materials;
- create the communication plan for the Antwerp launch;
- establish content priorities and performance reporting;
- present a long-term Belgian and European brand strategy to the Founder & CEO.

What we are looking for
- Proven experience in brand strategy, communications, PR, creative leadership or marketing.
- Previous experience as a Chief Brand Officer, Communications Director, Brand Director, Creative Director or similar senior role.
- Experience building or repositioning a brand.
- Strong ability to lead designers, content creators and communication professionals.
- Excellent understanding of brand identity, storytelling, public relations and digital communication.
- Experience communicating with different audiences, including consumers, businesses and investors.
- Strong writing, presentation and creative-direction skills.
- Experience in FoodTech, hospitality, SaaS, marketplaces or consumer technology is valuable.
- Ability to maintain high standards while working in a fast-moving startup environment.
- Strong leadership, communication and organisational skills.
- Entrepreneurial mindset and willingness to take ownership of results.
- Fluency in English.




- Dutch or French is a strong advantage.
- Candidates must live in Belgium or be willing to relocate to Antwerp.

Working arrangement

This is a full-time, fully on-site leadership position based in Antwerp.

The selected candidate will work directly with the Founder and MealApp’s commercial, growth and creative teams.

Physical presence is important because the role involves leading the communication team, coordinating campaigns, supporting local partnerships and building MealApp’s presence in the Antwerp market.

Remote and hybrid arrangements are not available.

Compensation and equity

The position will officially begin following the successful closing of MealApp’s pre-seed fundraising round.

The proposed initial package includes:

- approximately €2,500–€3,000 gross per month;
- an equity package of up to 1%, depending on experience, commitment and final responsibilities;
- reimbursement of approved business expenses;
- compensation review after six months.

The equity package will be subject to:

- four-year vesting;
- a one-year cliff;
- monthly vesting after the cliff;
- continued full-time contribution;
- agreed brand, communication and leadership milestones;
- good-leaver and bad-leaver provisions;
- execution of the necessary shareholder and legal agreements.

Why join MealApp?

You will join MealApp immediately before commercial launch and have the opportunity to build the company’s brand from the ground up.

This is an opportunity to:

- join at a founding level;
- define how MealApp is perceived in the market;
- build and lead the creative and communications department;
- create a recognisable Belgian FoodTech brand;
- support the company’s expansion across Europe;
- become a long-term shareholder in MealApp.

How to apply

Send your CV or LinkedIn profile together with a short introduction explaining:

- your brand and communications experience;
- the brands, companies or teams you have previously managed;
- examples of brands or campaigns you have helped build;
- how you would approach your first 90 days at MealApp;
- why you are interested in joining MealApp as a co-founder.

Email: [email protected]

Location: Antwerp, Belgium

Commitment: Full-time

Work arrangement: Fully on-site

Start date: Following the successful closing of the pre-seed round

Compensation: Approximately €2,500–€3,000 gross per month plus up to 1% equity, subject to final agreement and vesting.

📌 Co-founder & chief brand and communications officer (cbo) (España)
🏢 MealApp.be
📍 España