In this role you drive digital marketing initiatives that boost brand visibility and business growth. You will lead multi-channel campaigns, optimize content and websites, and ensure tight alignment with sales through marketing automation and CRM integration.
Your work supports Sulzer’s general, cross-functional teams in delivering data-driven demand generation and customer-focused experiences. This is an opportunity to shape digital strategy in a multinational, transformation‑oriented environment.
Compensaciones / Beneficios
- Hands-on awareness and lead generation campaigns
- Set up comprehensive multi-channel campaigns for awareness, lead generation and retargeting
- Create landing pages, manage paid ads (Google, Linked In, others), webinars, newsletters
- Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
- Develop and execute lead nurture programs across target segments and funnel stages
- Sales enablement and integration; educate and enable sales on demand generation processes and tools
- Ensure sound integration of marketing automation tools with CRM for end-to-end lead processing
- Evaluate and support sales-initiated marketing activities
- Website rehaul and content optimization; define new webpage components for UI/UX
- Improve content based on keyword research, SEO/GEO/AEO; align with Sulzer brand
- Optimize website structure and technical basics for visibility to users and AI
- Reporting and metrics; define KPIs to measure business impact
Responsabilidades
- Hands-on knowledge in digital campaign setup u0026 execution and performance tracking
- Experience in website creation and maintenance, marketing automation, content marketing and social media marketing
- Hub Spot proficiency (essential); good CRM understanding
- 3–5 years in lead management, marketing automation and digital marketing project management
- Strong knowledge of website analytics (Google Analytics, Tag Manager), Google Ads, SEO/GEO
- Ability to work effectively in a matrix organization
- Analytical mindset
- High degree of independence and pragmatism
Requisitos principales
- permanent contract
- competitive salary with variable remuneration
- meal vouchers
- flexible compensation scheme (health insurance, transport, childcare)
- international team
- career growth opportunities
📌 Digital Marketing Manager (Madrid)
🏢 Sulzer
📍 Madrid
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