Agency : Havas Media Group Spain Job Description :. We are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role. This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels. Acting as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.
Main Responsibilities Go-To-Market Strategy & Enablement: Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout). Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams. Conduct impact assessments and define clear value propositions for each persona (trader, planner,

📌 Global Go To Market Executive (Product Marketing) (Madrid)
🏢 Havas Media Group Spain
📍 Madrid