Creative Strategist for DTC Brands at UMAEZ LLC in ES. This Full time on site position offers great opportunities for career growth.
About Us We operate a portfolio of performance-led DTC brands across the US and Southeast Asian markets. Our brands are in the 7–8 figure range, and our growth is built entirely on creative research, testing, iteration, and the discipline to do all three at volume. We run a structured, data-driven creative system. Testing velocity and iteration discipline are what determine how fast we grow. If you want to work somewhere that treats creative strategy as a real performance function, not a vibes-based exercise, this is it.
Compensation This role offers a competitive base salary plus performance-based commissions tied directly to winning concepts that validate and scale. You earn more when your creative drives results - it's that simple.
What You'll Be Doing Research & Concept Development Developing 15–20 net-new concepts per week across video and image formats. Typically, video concepts make up 70–80% of your weekly output, with image concepts making up the balance;
this ratio shifts basedon what's scaling and where the priorities are
Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences
Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market
Building concepts that are rooted in how American buyers think, what they respond to, and what's already saturated in the market
Scriptwriting & Creative Execution Writing compelling,



high-converting direct-response scripts designed to hook cold US audiences and drive them to purchase (and potentially work in tandem with a dedicated copywriter)
Producing clear, detailed briefs for editors and designers - tight enough that the execution team can move fast without ambiguity
Owning the creative pipeline for your assigned brands: research ideation scripting post-launch performance analysis and iteration
Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs with the same conversion logic applied to each
Collaboration & Iteration Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution level
Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity
Feeding insights back to the wider team to continuously improve our creative playbook
Performance Analysis & Scaling Analyzing winners and losers weekly - documenting what worked, why it worked, and what to test next
Rapidly iterating winning concepts into multiple variations to validate and scale
Requirements Must-Haves Proven direct-response experience >
you've written scripts,hooks, or ad concepts that have run on Meta or TikTok (paid socials)
Strong copywriting skills across video and static formats >
your writing pulls people in and keeps them moving toward a purchase




Deep understanding of consumer psychology, awareness stages, and what makes cold traffic convert in the target market
Obsessive researcher >
you go beyond surface-level competitive intel and find angles other people miss
High output capacity, averaging 15–20 concepts a week, is the expectation, not the ceiling, and you can sustain it without the quality slipping
Instant No’s You don't have real experience in ad creative strategy or direct-response copywriting
You want to spend weeks polishing one campaign >
this role requires speed, iteration, and high-quality output simultaneously
You struggle with volume, operational workflows, or fast feedback cycles
You're uncomfortable with the reality that most ads fail before one wins >
failure is data, not a problem
You're balancing multiple jobs or clients >
this requires full-time, dedicated ownership
What Success Looks Like Consistently producing 15–20 net-new concepts per week across video and image formats
Achieving a 10%+ creative hit rate -concepts that validate, scale, and drive real spend
Operating as a reliable creative partner to the editors, designers, and lead strategists around you
Benefits Hands-on experience working on 7–8 figure brands with real paid media budgets behind them
Performance-based upside - base + commissions tied directly to winners and scaling impact
High ownership - your concepts directly influence spend, revenue, and growth
Rapid learning environment with proven frameworks, strong feedback loops, and high iteration cadence
Clear growth path to Lead Strategist or larger brand scope as you prove your output
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📌 Creative Strategist For Dtc Brands At Umaez Llc (Madrid)
🏢 UMAEZ
📍 Madrid