Description and Requirements

"At BMC trust is not just a word - it's a way of life!"

CareerArc Code

CA-BS

Hybrid

BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

BMC is seeking a proactive and creative Ecosystem Marketing Program Manager to build and run the scalable, repeatable programs that power our partner ecosystem — from agency-delivered “in-a-box” campaigns to the next generation of Impartner-hosted partner experiences.

This is a program-management and operations role at heart: you'll own the playbooks, the budget process, the enablement, and the cross-team coordination that make partner marketing consistent, measurable, and easy to adopt — across GSIs, ISVs, Hyperscalers, and VARs. You'll also be the connective tissue between Marketing, Channel Ops, General Partner Ssales, and Revenue Marketing as we migrate agency-run programs onto our new Impartner Hub.

A global mindset, team-oriented approach, and creative thinking are essential. We are a team of collaborators and we wear many hats,



so mental agility and relationship building are key strengths.

How YOU will contribute to BMC’s and your own success

- Build and maintain scalable partner marketing programs aligned to our demand generation playbooks, so partners can execute proven campaigns without reinventing them.
- Repurpose and adapt direct-marketing content and campaigns into partner-ready, “in-a-box” formats.
- Continuously refine/refresh playbooks for partner program best practices, lead management, and campaign execution.
- Collaborate with Marketing Operations on KPIs, metrics and analysis showing regular updates on ROI, outcomes and pivots.

Agency Management & BIF (Business Investment Fund) Ownership
- Manage global agency partners delivering in-a-box programs end-to-end: creative assets, enablement materials, lead flow, and budget tracking.
- Own the BIF (Business Investment Fund / MDF-equivalent) process end-to-end in partnership with Channel and Marketing Ops — intake, approval, execution, reconciliation, and reporting. (experience in E2Open platform desirable).
- Track utilization and ROI and report against partner marketing KPIs.

Enablement & Adoption
- Design and run enablement sessions that drive partner and internal adoption of programs, tools, and playbooks.
- Build partner onboarding experiences and enablement content in collaboration with Partner

📌 Senior Global Marketing Program Manager - Spain / Portugal (Madrid)
🏢 Bmc Software
📍 Madrid