Brand SpecialistOMG is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost‑effective manner. Based in Madrid OMG Offices, the candidate will lead the development of communication plans in accordance with objectives and strategies for the account and be responsible for the effective and efficient execution of the communication plans of the client or groups of clients.They will maximise returns on advertising and promotional activities across different multimedia channels, collect and analyse information regarding consumer behaviour, circulation, audience trends and the impact of different methods. The Brand Specialist may also participate in new business pitches.ResponsibilitiesProvide high standard and quality service working closely with clients, understanding their needs and objectives and making recommendations about media channels to be used for specific campaigns.Develop a good knowledge of the client’s business and industry.Develop a good relationship with suppliers and solid understanding of the media offering in the market.Identify target audience and analyse ongoing results to identify campaign trends and key insights to help meet and exceed client goals.Create media plans using internal tools (Demilpa, AMI Digital).Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (e.G., Trafficking, Finance).Put together competitive reports with a good depth of analysis and understand and explain the dia KnowledgeIdentify the components required to make a media plan and follow it through to completion internally.Include correct forecasting on digital media plans for all objectives.Evaluate a plan ensuring rates,



discounts and agency fees are entered correctly.Create a basic digital plan including a rationale that works back to an objective.Put competitive reports together with a good depth of analysis and understand the implications.TradingEnsure correct rates/discounts are used (including gross rates).Build a strong relationship with the investment team.Understand how to brief the investment team properly for the best outcome.Ensure that timelines are always respected.Basic understanding of buying direction.ToolsResearch tools – Infosys (Kantar), Tom Micro, Galileo, Omniture.Research sources – Kantar, Infoadex, EGM, Comscore, Gomex, Arce – Imop.Planning tools – Demilpa, AMI Digital.MS tools – Word, Excel, Power prehensive knowledge and understanding of marketing communication channels and platforms such as Sizmek, Comscore, Google Analytics, DCM.Requirements+ 3 years’ experience in a similar role with digital planning.Knowledge of managing paid social and programmatic anisational and critical analysis skills, able to manage multiple projects at once, analyse and interpret prehensive knowledge and understanding of marketing communication channels and platforms such as Sizmek, Comscore, Google Analytics, DCM.Strong drive for continuous learning and research for personal development.Good analytical skills and ability to relate results to client business objectives.Ability to meet deadlines and work under pressure.Good interpersonal and communication skills, oral and written.Advanced English level required.Must have European Community (EU) work permit.CultureAt OMG and the group agencies we believe all people can prosper in a culture of equality, inclusion and belonging. We are committed to an inclusive environment that reflects the principles of OMG: commitment, connection and collaboration.

📌 Brand Specialist (Madrid)
🏢 Omd España
📍 Madrid