Digital Trafficker (Ad Ops) (Madrid)

Digital Trafficker (Ad Ops) (Madrid)

08 ago
|
IAG Transform
|
Madrid

08 ago

IAG Transform

Madrid

We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky.IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.Purpose of the roleOwns the trafficking and technical set‑up of campaigns across IAG Media's digital inventory, ensuring campaigns are correctly configured, launched, monitored, optimised and reported across digital channels such as web, app, email, Wi‑Fi portal, IFE and other addressable digital surfaces.Manages campaign set‑up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation.Your responsibilitiesManage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's One MediaTranslate approved campaign requirements into technical trafficking set‑upConfigure campaigns in the relevant ad‑serving, CRM or digital delivery platformsValidate creative assets against format specs, brand‑safety rules and customer‑experience guardrailsSet up tags, tracking links, audience segments, placement rules and campaign naming conventionsRun pre‑launch QA and ensure campaigns are ready to go liveMonitor campaign pacing, delivery, errors, discrepancies and performance signalsRecommend optimisations to improve delivery, pacing or media mixCoordinate with Tech & Data and Op Co teams to resolve technical delivery issuesProvide delivery inputs for reporting and post‑campaign analysis in coordination with the Account ManagersMaintain trafficking documentation, checklists and operational best practices Campaign set‑up completed accurately and on timeCreative, tagging,



tracking and placement QA completed before launchAccurate trafficking across ad servers / relevant platformsCampaign pacing and delivery monitored regularlyDelivery issues, discrepancies and under-pacing escalated and resolvedCampaign optimisation recommendations shared with Account ManagersYour skills, experience and qualifications3+ years in ad operations, digital trafficking, campaign operations or digital media deliveryHands‑on experience with ad servers, trafficking workflows, QA processes and campaign monitoringStrong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metricsExperience with different display, video, CRM, web / app, Wi‑Fi portal and IFE digital ad formatsExperience using the main ad‑serving platforms across different channels (onsite, offsite and IFE), including GAM, DV360, Kevel and PAC's One MediaGood understanding of campaign KPIs such as impressions, clicks, CTR, completion rate, viewability and delivery accuracyStrong troubleshooting skills, able to identify root causes of delivery issues or discrepanciesDetail‑oriented and comfortable managing multiple live campaigns simultaneouslyAble to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and Op Co teamsExperience with Salesforce and campaign management tools, including ad server log files, is desirableComfortable working under launch deadlines and escalating risks earlyWhat we offerThe chance to enjoy a challenging career in an exciting, fast‑moving environment in a dynamic industry.The opportunity to work in a multi‑cultural environment with great offices in many locations. We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a integral organisation, including health insurance, pension and performance bonuses.We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law

📌 Digital Trafficker (Ad Ops) (Madrid)
🏢 IAG Transform
📍 Madrid

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