Reports to: Head of Marketing & ESG Europe
Location: Spain
Position Summary
The Senior Channel & Regional Marketing Specialist is responsible for developing and executing the regional commercial marketing strategy across assigned European markets.
The role translates business priorities into measurable marketing initiatives that accelerate commercial growth, strengthen channel partnerships, support product commercialization and improve customer engagement.
Working closely with Sales, Business Development Managers, Product Management and HQ Marketing, the role acts as the primary marketing business partner for the region, combining strategic planning with operational excellence.
Regional Commercial Marketing Strategy




Develop and execute annual regional commercial marketing plans aligned with European business objectives.
Identify regional growth opportunities and recommend strategic marketing investments.
Manage regional marketing budgets, KPIs and quarterly business reviews.
Support go-to-market strategies for new products and market initiatives.
Commercial Business Partnership
Partner with Heads of Sales, Regional Sales Managers, Business Development Managers, Product Management and Technical Service.
Translate commercial priorities into measurable marketing programmes supporting pipeline generation and revenue growth.
Support annual sales planning and key

📌 Senior Marketing Specialist (Madrid)
🏢 JinkoSolar Europe
📍 Madrid