Overview We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across SportyBet, Football.Com and SportyTV, with a strong focus on sports betting content, growth loops, and performance-driven social media. You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes. This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.
What you 'll be doing Build and execute social strategies for SportyBet, Football.Com and SportyTV, aligned with global brand guidelines and priorities
Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)
Translate football and betting narratives into daily content that wins attention and drives conversation
Content & Community Growth: Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.)
Manage community engagement: comments, DMs, escalations, sentiment and moderation
Execute real-time/reactive content around match days, breaking news, controversies, memes and trends
Betting-Led Storytelling: Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banter
Ensure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy)
Collaborate with internal stakeholders to support key product pushes and campaigns
SportyTV & Football.Com Brand Growth: Support Sports Media storytelling through SportyTV and Football.Com formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing
Help scale repeatable content series with strong retention and community hooks
Creators, Partnerships & Local Relevance: Work with influencers, creators,



tipsters and sports personalities to drive reach and credibility
Support paid + organic campaign activations with marketing teams
Spot local relevance opportunities across Spanish-speaking and general football audiences
Reporting & Performance: Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment
Deliver weekly/monthly reporting with insights and next actions
Run testing frameworks to continuously improve formats, hooks, timing and distribution
Cross-Functional Collaboration: Coordinate with designers, editors, content creators and country teams for speed + quality
Support junior teammates when needed with feedback and guidance
Keep workflows clean, efficient and scalable
What you 'll bring 3–6+ years experience in social media (ideally within sports betting, gaming, sports media or football content)
Strong understanding of sports betting culture and what drives community + conversion
Deep football knowledge + love for the sport
Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts
Confident using analytics to improve performance and decision-making
Strong stakeholder management and ability to move fast in a high-output environment
If you 're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
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📌 Social Media Manager Madrid
🏢 Sporty Group
📍 Madrid