Our Finance suite — Expenses, Procurement, Projects, Headcount Planning — is one of the fastest‑growing parts of Factorial, and we’re looking for the leader who will own how we sell it across Europe.
This is a well‑rounded leadership role. You’ll need to deeply understand Factorial’s three revenue streams — New Business, Customer Success and Expansion, and Partners — and identify how to increase Finance product sales across all of them. From that understanding, you’ll generate ideas and push them through your own team and across the wider organization: Marketing, Sales, Customer Success, Partners, and Product. Strong stakeholder management is essential — most of your impact will come through people who don’t report to you.
You’ll lead a team of 5 pre‑sales consultants across five markets (ES, FR, PT, IT, DACH), and you’ll sit in the Finance triad alongside the Product Director and Product Marketing Manager — equal voice, shared accountability for the domain’s growth.
What You’ll Own Lead and grow the team Lead, develop, and retain a team of 5 pre‑sales consultants across ES, FR, PT, IT, and DACH. Set the standard, run real performance management, build real careers.




Establish clear expectations for performance and growth at every level of the team, and coach consistently against them.
Make the team measurably better quarter over quarter — on discovery quality, demo impact, deal influence, and domain expertise.
Move GTM, Marketing, and Customer Success Partner with Marketing to drive qualified Finance pipeline. Actively shape campaigns, content, webinars, and events that bring Finance buyers to the table.
Work with Customer Success to drive expansion pipeline from the existing customer base — identify the segments, design the plays, and shape the campaigns that turn HR customers into Finance customers.
Work hand‑in‑hand with Product Marketing on positioning, bundles, pricing narratives, and launch plans. Bring market signal in;
push GTM motion out.
Influence the SDR, AE, and CX motion on Finance: what’s qualified, what’s not, what playbooks work in which market and in which motion (new business vs. expansion).
Enable all three revenue streams New Business: Design and deliver Finance certification for

📌 Head Of Finance Gtm (Founding Role) (Barcelona)
🏢 Factorial
📍 Barcelona