Bayer in Barcelona seeks an Omnichannel Trade Lead to define and lead the omnichannel activation strategy across pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS.
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You will own CAM, drive sell-out growth, align brand strategy with execution, and lead cross-functional teams including Marketing, Digital and Sales to ensure high-quality activation across touchpoints.
Fluent xqbhyrx Spanish and advanced English required; a Bachelor’s in Business and a Master’s in Digital Marketing or
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📌 Omnichannel Activation Lead (Barcelona)
🏢 Bayer
📍 Barcelona
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