As a Digital Marketing Specialist specialized in mobile user acquisition, you will play a key role in developing and executing comprehensive marketing strategies to drive the acquisition of users for our mobile applications. Collaborating with cross-functional teams and external partners, you will implement targeted marketing campaigns across various digital channels.

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The idóneo candidate has a deep understanding of mobile app ecosystems, a creative mindset, and a strong analytical aptitude to optimize campaigns and maximize ROI. While working with highly qualified professionals, you will continuously learn, develop, and grow.

Job Functions / Responsibilities

- Develop and implement mobile user acquisition strategies targeting key user segments through digital channels including social media advertising, mobile ad networks, influencer marketing, and App Store Optimization (ASO).
- Plan, launch, manage, and optimize end-to-end mobile acquisition campaigns, including campaign setup, ad creatives, budget management, performance monitoring, KPI tracking, and ROI optimization.
- Analyze campaign performance, conduct A/B testing, prepare regular reports, identify trends, and implement data-driven optimizations.
- Collaborate with Product Managers, Designers, and Developers to align marketing initiatives with product objectives and improve user acquisition through customer insights.
- Manage relationships with external marketing agencies and vendors, negotiate contracts, and ensure successful campaign execution.




- Stay up to date with industry trends, best practices, and emerging technologies in mobile user acquisition and digital marketing.
- Manage user acquisition budgets efficiently to maximize business results.
- Continuously improve digital marketing expertise through self-learning, certifications, and industry events.

Skills and Abilities

- Minimum 3 years of experience in digital marketing, with a strong focus on mobile user acquisition.
- Proven track record of planning and executing successful mobile user acquisition campaigns, preferably within the mobile app industry.
- Strong knowledge of mobile app ecosystems, mobile ad networks, attribution tracking, and digital advertising platforms.
- Hands-on experience with Google Ads, Google Analytics, Facebook Ads Manager, Branch, TikTok Ads, Snapchat Ads, Apple Search Ads (ASA), or similar platforms.
- Strong analytical skills with experience in campaign performance analysis, optimization, and reporting.
- Creative problem-solving skills with the ability to identify opportunities and adapt strategies based on performance.
- Excellent written and verbal communication skills.
- Fluent Spanish and English (C2) required. Additional European languages are a strong plus.
- Strong collaboration skills with cross-functional teams and external partners in fast-paced environments.
- Passion for mobile technology and strong understanding of mobile user behavior and trends.
- Bachelor's degree in Marketing, Business, or a related field. xqbhyrx Advanced degrees or digital marketing certifications are a plus.

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📌 Digital Paid Marketing Specialist (Madrid)
🏢 Confidential
📍 Madrid