Experteer Overview
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As a Product Adoption Strategist within Lightspeed’s Adoption team, you will design and run digital-first programs that boost feature usage across the customer journey. You’ll own adoption hypotheses, experiments, and scalable campaigns for a specific feature or market in Spain, collaborating with cross-functional partners to align product priorities with merchant needs. You’ll optimize digital guidance and journeys, driving deeper, stickier product engagement at scale. Your work helps shape how merchants adopt Lightspeed’s platform.
Compensaciones / Ventajas
• Define and lead end-to-end adoption campaigns for a defined feature/market, including strategy, experiments, and measurement.
• Design customer journey architectures per program (segmentation, triggers, channel orchestration, criteria).
• Collaborate with Product, Product Marketing, Data, Education, Launch, and Account Management to align journeys with product priorities and merchant needs.
• Improve digital collateral and in-app guidance, nurture sequences, and interactive walkthroughs.
• Configure and optimize ChurnZero, Fin, and Heap for tech-touch journeys with internal systems teams.
• Monitor analytics on activation, feature stickiness, and channel effectiveness by segment,



then iterate for better results.
• Advocate for customers and surface behavioural insights to inform product and content decisions.
• Build strong relationships with customer-facing and product teams to enable a continuous feedback loop.
• Contribute to broader team objectives, stepping beyond defined role boundaries when needed.
Responsabilidades
• 3–5 years in Digital Customer Success, Growth, Customer Marketing, Product Enablement, or similar in a B2B SaaS company.
• Experience using usage data to identify gaps and develop programmatic strategies that drive behaviour change.
• Strong knowledge of Digital Adoption Platforms and marketing automation tools (Pendo, WalkMe, Intercom/Fin, HubSpot, ChurnZero).
• Experience refining digital content to turn technical workflows into clear customer guidance.
• Strategic mindset to identify adoption gaps and design scalable responses.
• Strong analytical skills and data-driven prioritization and optimization. xqbhyrx
• Excellent collaboration across Product Marketing, content teams, and program leads.
Requisitos principales
• flexible work environment
• culture that celebrates performance
• career growth opportunities
• impactful work across a lean, communicative team

📌 Product Adoption Strategist (Digital & Scalable) (Barcelona)
🏢 Lightspeed POS
📍 Barcelona